Sales and Marketing Management (Hons) Cardiff Metropolitan University

Overview

The Sales and Marketing Management (Hons) at Cardiff Metropolitan University is a comprehensive undergraduate programme designed to develop the next generation of strategic leaders in the commercial sector. By integrating core marketing principles with advanced sales techniques, the university ensures that students can effectively manage salesforces and deliver data-driven strategies. This degree focuses on the vital connection between lead generation and customer experience to drive organisational growth.

Why Sales and Marketing Management (Hons) at Cardiff Metropolitan University?

This programme stands out due to its professional accreditation by the Chartered Institute of Marketing (CIM), which provides students with specific exemptions from professional qualifications. The Cardiff School of Management offers a "learning by doing" approach, where students engage with real-world organisations and benefit from guest lectures by experts from major firms like Admiral Insurance and Lloyds Bank. Students also have access to a dedicated CIM student chapter and can participate in national competitions such as "The Pitch" to test their skills against industry standards.

Tuition Fee Breakdown

• International fee: GBP 16000 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to build foundational knowledge before moving into specialist applications and professional practice. Modules may include:

• Marketing
• Digital Media for Marketers
• Sustainable Money Management
• Managing People and Organisations
• Data Driven Marketing
• Marketing Theories – Sales
• Marketing Consumer Behaviour
• Integrated Marketing Communications
• Digital Analytics and Visualisation

Careers with Sales and Marketing Management (Hons)

Graduates are prepared for a diverse range of roles within the global business landscape, specifically focusing on management and strategic planning. Common career paths include roles in account management, sales management, and product development. The skills acquired also enable graduates to pursue successful careers in advertising, marketing research, public relations, and customer service management across various commercial sectors.