Digital Marketing Management (Hons) Cardiff Metropolitan University

Overview

The Digital Marketing Management (Hons) at Cardiff Metropolitan University is a professionally accredited programme designed to develop the next generation of strategic digital leaders. By blending core marketing management theory with specialised technical expertise, the course ensures graduates are prepared for the complexities of the modern global economy. Students engage with cutting-edge industry tools to create impactful campaigns across diverse digital platforms.

Why Digital Marketing Management (Hons) at Cardiff Metropolitan University?

This programme stands out due to its double accreditation by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM). These partnerships ensure the curriculum remains aligned with current industry demands, providing students with the opportunity to gain professional qualifications alongside their degree. Students benefit from the modern facilities at the Cardiff School of Management and learn from a teaching team comprised of research-active academics and experienced industry practitioners.

Tuition Fee Breakdown

• International fee: GBP 16000 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to build foundational knowledge before moving into advanced strategic applications and practical industry experience. Modules may include:

• Digital Media for Marketers
• Search Marketing
• Data Driven Marketing
• Digital Analytics and Visualisation
• Digital Consumer
• Digital Marketing Research Methods
• Content Marketing
• Automation and AI Marketing
• Strategic Brand Management

Careers with Digital Marketing Management (Hons)

Graduates are equipped with the specialist digital expertise and real-world experience required to excel in a competitive job market. The programme prepares students for a variety of senior management and technical roles within the digital sector. Potential career paths include:

• Digital Marketing Executive
• SEO Account Manager
• Web Analytics Specialist
• Social Media Manager
• Web Content Manager
• Digital Creative Developer
• Marketing Communications Manager
• Mobile Marketing Specialist

The inclusion of a work placement module in the second year and the option for a year-long industry placement further enhances employability by allowing students to apply their theoretical knowledge in professional environments.