Brand and Marketing Management (Hons) Cardiff Metropolitan University

Overview

The Brand and Marketing Management (Hons) at Cardiff Metropolitan University is a professionally aligned degree designed to equip students with essential business acumen and visual communication skills. This programme integrates theoretical frameworks with practical applications to ensure graduates are prepared for the dynamic branding industry. Students explore how to manage reputations and create compelling brand narratives for diverse audiences.

Why Brand and Marketing Management (Hons) at Cardiff Metropolitan University?

This programme is accredited by the Chartered Institute of Marketing (CIM), providing students with specific exemptions from professional qualifications. The curriculum is developed alongside industry experts to ensure all teaching remains current and relevant. Students benefit from a "learning by doing" philosophy, which includes guest lectures from major organisations such as Admiral Insurance, Lloyds Bank, and Johnson & Johnson. Additionally, the university hosts a CIM student chapter, allowing learners to engage in entrepreneurial activities and global marketing competitions.

Tuition Fee Breakdown

• International fee: GBP 16000 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Marketing
• Digital Media for Marketers
• Sustainable Money Management
• Managing People and Organisations
• Data Driven Marketing
• Marketing Theories – Branding
• Stakeholder Behaviour
• Integrated Marketing Communications
• Corporate Branding and Reputation

Careers with Brand and Marketing Management (Hons)

Graduates are prepared for a variety of fast-moving roles within the global business landscape. The programme develops the specialist expertise required for careers in brand management, advertising, and market research. Former students have secured positions in sales management, product development, and public relations. The focus on strategic brand management and digital integration ensures that graduates stand out to employers in sectors ranging from customer service to corporate business management.