Advertising and Marketing Management (Hons) Cardiff Metropolitan University

Overview

The Advertising and Marketing Management (Hons) at Cardiff Metropolitan University is a comprehensive undergraduate programme designed to develop creative advertising strategists. Students explore the evolving landscape of modern communication, gaining expertise in consumer behaviour, digital analytics, and strategic brand management.

Why Advertising and Marketing Management (Hons) at Cardiff Metropolitan University?

This programme is developed with and accredited by the Chartered Institute of Marketing (CIM), providing students with significant exemptions from professional qualifications. Learners benefit from an industry-aligned curriculum that integrates real-world experiences through guest lectures from major organisations like Admiral Insurance and Johnson & Johnson. The university provides a student-centred environment with access to specialist industry software and dedicated personal tutors within the modern Cardiff School of Management.

Tuition Fee Breakdown

• International fee: GBP 16000 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum follows a "learning by doing" approach, combining theoretical frameworks with practical application. Modules may include:

• Marketing
• Digital Media for Marketers
• Managing People and Organisations
• Sustainable Money Management
• Data Driven Marketing
• Marketing Theories – Advertising
• Marketing Consumer Behaviour
• Integrated Marketing Communications
• Digital Analytics and Visualisation
• Marketing Research Methods
• Advertising in Practice

Careers with Advertising and Marketing Management (Hons)

Graduates are prepared for diverse roles within the marketing communications sector, including account executive, social media analyst, and digital planner. The programme equips students with the skills necessary for in-house or agency positions in product management, public relations, and sales management. By engaging with the CIM student chapter and participating in industry placements, students build a professional network and practical experience that enhances their employability in the global job market.