Overview

Throughout the Marketing (Psychology) program from Deakin University you will combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that's in demand across all industries.You will be trained in innovative data practices that allow you to shine a light on the different facets of consumer decision making – from culture and lifestyle to personality traits. Then, get practical experience translating these insights into influential marketing and communication strategies.Dual expertise in psychology and marketing opens the door to a broad range of roles and gives you a competitive advantage when you're applying for jobs. This course is also a recognised pathway to further study to become a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.

Career opportunities:

Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell.

High Industry demands puts you in a strong position to choose from a diverse range of roles and areas including:

advertising
consumer advocacy
customer experience officer
customer journey expert
customer insights analyst
touchpoint and engagement designer
insights data translator
digital marketing director
market and consumer research
communications manager

Programme Structure

Courses include:

Psychology Research Methods (Intermediate)
Personality Psychology
Psychopathology
Biological Psychology (Brain and Behaviour)
Social Psychology (Advanced)
Business Analytics
Services Marketing
Consumer Behaviour

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-07-06 00:00:00
- Apply before 2026-06-21 00:00:00 , National
Starting 2027-03-01 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

24 alternative credits

Delivered

On Campus, Online

Campus Location

Melbourne, Australia

Disciplines

Psychology Marketing Digital Marketing View 196 other Bachelors in Psychology in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS code: 0100820 Burwood (Melbourne)

VCE Prerequisite subjects

Units 3 and 4: a study score of at least 30 in English EAL (English as an additional language) or at least 25 in English other than EAL.

ATAR

This course uses the ATAR as part of its selection consideration

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Deakin University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

43600 AUD / year

≈ 43600 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

16377 AUD / year

≈ 16377 AUD / year

Additional Details

Domestic students: Commonwealth supported place (CSP)

Living costs

Melbourne

Australia

1501 - 2659 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Psychology).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Melbourne

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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