Brand Design (Hons) George Brown College

Overview

The Bachelor of Brand Design (Hons) is a degree program at George Brown College that responds to the rapidly changing world of graphic design by preparing students to be forward-looking brand designers.

Brands are more than logos or sales tactics, they are carefully developed relationships between the brand makers and audiences – a brand is a promise to follow through on a purpose and a set of values that taken together express how someone perceives an organization or product. The Honours Bachelor of Brand Design degree is an opportunity to build a knowledgeable creative community of collaborators and strategic designers who are able to bridge business strategy, technology and the design world in order to produce innovative brand experiences.

Graduates of the Honours Bachelor of Brand Design degree program will have the analytical and technical skills to:

• Communicate and evolve the brand through the design of visual and physical, online and offline identities and experiences.
• Research to create and tailor designs that work across different touchpoints, generating dynamic, responsive, multi-sensory and personalized brand experiences for customers.
• Write, visualize and translate the brand story across these touchpoints and engage long-term with the emotions of audiences.
• Collaborate towards creative innovation with multidisciplinary teams.

Careers

Graduates will be trained for work that spans several occupational areas in advertising, marketing and public relations, as graphic designers and illustrators, content writers and web producers, communications specialists, marketing researchers and business and strategy consultants.

Graduates of this program will have acquired the skills necessary to be employed in design, branding and digital media studios, creative labs, in-house design and digital departments within larger corporations across sectors, or to work independently or in a start-up.

This program prepares graduates for positions such as:

• Brand Designer
• Digital Designer
• User Interface Designer
• Design Strategist
• Community Manager
• Graphic Designer
• Design Researcher
• Storyteller/Content Writer
• Communications Officer
• Marketing Researcher
• Communication Designer
• Content Strategist