Overview

Key facts:

Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts including: creativity-based new product development, innovation in service manufacturing and new service development, customer response to next-generation products, the use of conjoint analysis in engineering designs, platform-owner market entry, and design-intensive innovation

The Marketing and Operations Management programme is offered at the University of Pennsylvania.

Given the complexity of these processes, the insights provided by cross-disciplinary collaboration can be particularly beneficial in many efforts, including:

Creativity-based new product development
Innovation in service manufacturing and new service development
Customer response to next-generation products
The use of conjoint analysis in engineering designs
Platform-owner market entry
Design-intensive innovation

Programme Structure

Courses include:

Analytics for Service Operations
Enabling Technologies
Product Design
New Product Management
Principles of Retailing
Digital Marketing and Electronic Commerce
Idea Generation & the Systematic Approach for Creativity
Pricing Policy
New Product Development
Digital Marketing, Social Media and E-Commerce

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-26 00:00:00
- Apply before 2027-01-05 00:00:00

More details

Regular Decision application deadline is January 5.

Language

English

Duolingo English Test

130

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TOEFL^® IBT

100

Schedule TOEFL®

IELTS

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Philadelphia, United States

Disciplines

Operations and Quality Management Marketing Management View 61 other Bachelors in Marketing Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Common Application or Coalition Application & Penn-specific Essay

Official High School Transcript

School Report

Counselor Recommendation

Academic Teacher Evaluations (2)

Early Decision Agreement (only if applying for Early Decision)

Mid-Year Report

Final Report

SAT or ACT

English language proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

63204 USD / year

≈ 63204 USD / year
Out-of-State

63204 USD / year

≈ 63204 USD / year
Domestic

Applies to you

In-State

63204 USD / year

≈ 63204 USD / year

Living costs

Philadelphia

United States

1313 - 2284 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing and Operations Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Philadelphia

Funding

Scholarships Information

Available Scholarships

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