Economics with Marketing (Hons) Goldsmiths, University of London

Overview

Why Economics with Marketing at Goldsmiths?

Goldsmiths, University of London, offers a distinctive B.Sc. in Economics with Marketing (Hons) that stands out due to its interdisciplinary approach. The programme is designed to integrate rigorous economic theory with contemporary marketing strategies, ensuring that students are well-prepared for the complexities of the modern business landscape. Goldsmiths is renowned for its pluralistic teaching style, which encourages students to explore various economic perspectives and apply them to real-world issues. The university's location in London, a global financial centre, provides students with unparalleled access to industry leaders and networking opportunities, enhancing their educational experience. The School of Creative Management, where this programme is housed, is committed to fostering innovation and creativity. With a focus on small cohort sizes, students benefit from personalised attention and mentoring from experienced faculty members. This intimate learning environment promotes active engagement and collaboration among peers, facilitating deeper understanding and application of concepts.

Tuition Fee Breakdown

The annual tuition fees for the B.Sc. in Economics with Marketing (Hons) are as follows:

• International students: £20,650
• National students: £9,535

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured over three years, with a variety of compulsory and optional modules designed to provide a comprehensive education in both economics and marketing. **Year 1:**

• Introductory Economics
• Mathematics for Economics and Business
• Introduction to Marketing
• Marketing Management
• Identity, Agency & Environment 1
• Identity, Agency & Environment 2

**Year 2:**

• Intermediate Microeconomics
• Intermediate Macroeconomics
• Quantitative Economics
• Applied Quantitative Economics
• Consumer Behaviour
• Product Innovation and Management
• Optional: History of Economic Ideas or Economic History
• Additional optional module (choices include Accounting and Finance, Development Economics, etc.)

**Year 3:**

• International Economics
• Public Economics
• Consumer Culture
• Behavioural Economics
• Optional modules worth 60 credits, with a focus on marketing and general economics.

Careers with Economics with Marketing

Graduates of the B.Sc. in Economics with Marketing (Hons) have a wide array of career opportunities available to them. Alumni have successfully secured positions in various sectors, including finance, marketing, and consultancy. Potential job roles include economic analyst, marketing manager, data analyst, and brand manager, among others. The programme equips students with a unique skill set that blends economic analysis with marketing strategies, making them highly desirable candidates in the job market. Goldsmiths prepares its students for the workforce through dedicated career support, including workshops, mentorship schemes, and networking opportunities. The university's strong industry links and emphasis on employability ensure that graduates are well-equipped to thrive in their chosen fields. The combination of theoretical knowledge and practical application fosters a robust foundation for success in the competitive job landscape.