Promotional Media (Hons) Goldsmiths, University of London

Overview

Today, native advertising, advertorials, and new online practices have blurred the boundary between promotional content, and factual or fictional content. This programme allows you to study developments from a uniquely theoretical and practical perspective, integrating creative and critical analytic thinking.

By bringing together theory and practice, this degree covers a broad spectrum of critical perspectives on promotional media and introduces a range of contemporary promotional media practices. It offers a solid basis of practical experience in promotions-based media production, and a critical understanding of the complex relationship between the media and promotional industries.

We provide an experience in which theory and practice elements inform each other to produce original and critical work, and teach independent learning skills for use in a rapidly changing industry.

Why study BA Promotional Media (Hons) at Goldsmiths, University of London? 

• Explore a range of promotional media practices, from planning and launching media campaigns, to web design, writing for the media, pitching and presentation, research skills, and learn about key aspects of digital and visual culture.
• Come into regular contact with people who work in this sector, including on practice modules taught by industry professionals, thanks to the department’s close links with the media world.
• You'll be able to take a compulsory work placement in your final year, allowing you to gain valuable experience in a professional setting.
• Study a variety of critical approaches to advertising, branding, public relations and marketing, including their increasing convergence, and learn about global and transnational approaches.
• Study and evaluate the cultural, sociological, economic, and political impact of promotional activity, and explore the growth of the promotional industry both historically and in a contemporary context.
• Gain a critical perspective on the promotional industries and their relationships with media industries, and learn about a range of promotional media practices and key roles in promotional organisations.
• Evaluate the impact of promotional activity on culture, society, the economies, and politics.