Promotional Media (Hons) Goldsmiths, University of London

Overview

Why Promotional Media at Goldsmiths?

Goldsmiths, University of London, is renowned for its excellence in media and cultural studies, being ranked third in the UK according to the QS World University Rankings by Subject for 2024. The university boasts strong industry connections, providing students with unique opportunities to engage with leading professionals in the field. The programme is designed to foster a deep understanding of the interplay between technology, consumer culture, and promotional practices within a rapidly evolving media environment. Students will benefit from small class sizes, ensuring personalised attention from experienced faculty members who are active in the industry. Additionally, the university's location in London, a global media hub, offers students unparalleled access to media organisations and events.

Tuition Fee Breakdown

- Domestic students: £9,535 per year - International students: £21,900 per year Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a comprehensive education in promotional media over three years:

• Year 1:
  • Introduction to Promotional Media: Histories, Contexts, Theories
  • Introduction to Marketing
  • Writing for the Media
  • Media Arts
  • Culture and Cultural Studies
  • Web Design
• Year 2:
  • The Promotional Industries: Convergence and The Digital
  • Visual Storytelling
  • Understanding Advertising
  • Creative Collaborations
  • Optional modules (30 credits from a provided list)
• Year 3:
  • Visualising and Analysing Data
  • Work Placement
  • Final Project
  • Optional modules (60 credits from a provided list)

Industry Demand

The skills acquired through this degree are highly sought after in various sectors, including advertising, branding, and public relations, as organisations increasingly rely on innovative promotional strategies to engage audiences.

Guaranteed Work Experience

The programme includes a mandatory work placement, allowing students to gain practical experience and apply their learning in real-world settings, thereby enhancing their employability upon graduation.

Careers with Promotional Media

Graduates of the B.A. in Promotional Media (Hons) find employment in diverse roles across the media landscape. Alumni have secured positions in leading advertising agencies, PR firms, and media organisations, where they apply their expertise in branding, marketing strategy, and digital communications. The interdisciplinary nature of the programme prepares students for various job roles, including brand manager, marketing consultant, and media strategist, equipping them to thrive in the competitive job market.