Business Administration - Entrepreneurship and Innovation Anglo-American University (AAU), Prague

Overview

The Business Administration - Entrepreneurship and Innovation degree from Anglo-American University (AAU), Prague s designed to cultivate the entrepreneurial mindset and provide students with the knowledge and skills necessary to start, manage, and grow successful ventures in today’s dynamic business landscape. This program combines foundational business principles with specialized coursework in entrepreneurial strategies, innovation management, creativity, and venture creation.

Learning Outcomes

Graduates of the B.A. in Business Administration: Entrepreneurship can expect to:

• Demonstrate a deep understanding of entrepreneurship theories, concepts, and practices, including opportunity recognition, business model innovation, and entrepreneurial finance.
• Apply creative thinking and problem-solving skills to identify and evaluate market opportunities, develop innovative business ideas, and formulate viable business plans.
• Utilize entrepreneurial strategies and techniques to launch and manage new ventures, including start-ups, social enterprises, and corporate ventures.
• Determine the necessary financial and non-financial resources available for new ventures.
• Identify the criteria used to screen and evaluate proposals, including their attractiveness and risk, and how to obtain start-up and early growth capital.
• Effectively leverage technology and digital platforms to drive innovation, enhance operational efficiency, and create competitive advantages in the marketplace.
• Understand the legal, ethical, and regulatory considerations relevant to entrepreneurship and venture creation; including intellectual property protection, contract law, and business ethics.
• Demonstrate effective leadership and communication skills to inspire and motivate teams, build strategic partnerships, and engage stakeholders in the entrepreneurial ecosystem.
• Navigate the challenges and uncertainties inherent in entrepreneurial endeavors, including risk management, resilience, and adaptability to changing market conditions.
• Analyze case studies and real-world examples of successful and failed ventures to extract lessons learned and best practices in entrepreneurship and innovation.

Career Prospects

AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree programme, you will be well equipped to continue your studies or pursue a global career in areas such as: 

• entrepreneur
• innovation manager

• business consultant
• project manager
• event manager
• product manager
• marketing manager
• sales manager