Public Relations and Media with a Foundation Year (Hons) Swansea University

Overview

The BA Public Relations and Media with Foundation Year (Hons) degree at Swansea University is a four-year undergraduate programme that starts with a foundation year to build key skills in communication, media basics and academic study before progressing into the full Public Relations and Media curriculum. Once you complete the foundation year, you’ll study core subjects like media theory, public relations practice, digital communications, campaign planning and media law, paired with practical projects and real-world tools.

Why Public Relations and Media at Swansea?

Swansea University is renowned for its exceptional Media and Communication programmes, consistently achieving high rankings. The university is currently placed 2nd in the UK for Student Satisfaction, 5th for Student Experience, and 9th for Career Prospects according to various reputable sources. The stunning Singleton Park Campus, overlooking Swansea Bay, provides an inspiring backdrop for students. The university’s strong industry connections facilitate valuable networking opportunities, enhancing employability prospects for graduates.

Tuition Fee Breakdown

For the Public Relations and Media with a Foundation Year (Hons) programme, the tuition fees for the 2026 academic year are as follows: - UK Students: £9,535 per year - International Students: £19,300 per year Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to equip students with essential skills and knowledge in public relations and media. Key modules include:

• Delivering and Decoding the News
• Principles of Mediation
• Public Relations: Strategic Communications
• Activist PR: The Democratisation of Public Relations
• Digital Content Creation
• Media Law
• PR: Contemporary Issues and Challenges

Industry Demand

The programme addresses the evolving landscape of public relations and media, focusing on the integration of digital technologies and social media strategies. Graduates are well-prepared to meet the demands of a rapidly changing industry, equipped with the skills to manage communications and campaigns effectively.

Guaranteed Work Experience

The course offers a Year in Industry option, providing students with the opportunity to gain practical experience in a professional setting. This placement is crucial for developing real-world skills and enhancing employability.

Careers with Public Relations and Media

Graduates of the Public Relations and Media programme have a diverse range of career opportunities. Alumni have found successful positions in various sectors, including: - Media and Communications - Public Relations and Marketing - Digital Marketing - TV and Radio Broadcasting - Publishing The department's close ties with industry professionals ensure that students are well-prepared for the job market, with many securing internships and job placements during their studies.