Media and Communication - Public Relations Swinburne Online

Overview

Within the Media and Communication - Public Relations BA at Swinburne Online you will also learn to manage a range of communication challenges and explore new media, event management, digital marketing and crisis communication.

Graduates are equipped to work in a variety of public and private industries, including corporate communications, public affairs, marketing, and promotions and events.

This degree offers valuable work integrate learning opportunities and is professionally accredited by the Public Relations Institute of Australia, ensuring you’re ahead of the curve upon graduation.

What will you learn?

• Professional Communication: Build your skills and confidence as a professional communicator.

• Intercultural Communication: Learn how to effectively communicate within a multicultural society.

• Campaign & Events Planning: Learn how to plan and manage PR campaigns and events, and evaluate their success using real industry case studies.

• Writing: Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.

• Digital Communities: Understand communication theories in relation to social media, online communities and blogging.

Career outcomes

• Communications Officer

• Public Relations Coordinator

• Social Media Strategist

• PR and Events Manager

• Public Relations Manager

Accreditation

This degree offers valuable work integrate learning opportunities and is professionally accredited by the Public Relations Institute of Australia, ensuring you’re ahead of the curve upon graduation.