Sports Communications and Marketing (Hons) St Mary's University, Twickenham, London

Overview

The B.Sc. in Sports Communications and Marketing (Hons) at St Mary's University, Twickenham, London, is meticulously crafted to equip students with the essential skills needed to excel in the ever-evolving sports marketing landscape. The programme emphasises a blend of theoretical knowledge and practical application, ensuring graduates are well-prepared for the challenges of the industry. Students will engage in hands-on projects, enhancing their understanding of sports audiences and marketing strategies.

Why Sports Communications and Marketing at St Mary's University?

St Mary's University boasts a strong reputation in the field of sports education, recognised for its academic support and teaching quality. The university is ranked 1st in London for Academic Support according to the National Student Survey (NSS, 2024) and is among the UK's Top 10 for Teaching Quality (The Times and The Sunday Times Good University Guide, 2025). This recognition is a testament to the university's commitment to providing a supportive and enriching learning environment.

The programme is designed in collaboration with industry professionals, ensuring that the curriculum remains relevant and aligned with current market trends. Students will have access to state-of-the-art facilities, including a Media Production Suite, a radio and podcasting studio, and comprehensive sports facilities such as the Fitness and Conditioning Suite and the Sir Mo Farah Athletics Track. These resources provide students with the tools necessary to thrive in a competitive job market.

Tuition Fee Breakdown

• Home Students: £9,535 per year
• International Students: £17,100 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum covers a wide range of modules, providing students with a comprehensive understanding of sports communications and marketing. Some core and optional modules include:

• Media and Communications: Past, Present, Future
• Understanding Marketing
• Consumer Insight, Behaviour, and Engagement
• Data and Digital Marketing
• Sports Journalism and Media Relations
• Managing Sports Events
• Sports Marketing Campaign
• Digital Content Creation I and II
• Ethics in Communications and Marketing
• Independent Study Project

This diverse syllabus encourages students to develop critical thinking and practical skills, preparing them for various roles within the sports industry.

Careers with Sports Communications and Marketing

Graduates of the B.Sc. in Sports Communications and Marketing (Hons) will find numerous career opportunities across various sectors. Potential job roles include:

• Sports Journalism and Media Relations
• Sports Marketing and Branding
• Sports Broadcasting and Presenting
• Talent Booking
• Sports Charities
• Sports and Leisure Events Management

With a strong emphasis on employability, the university's Career Services provide invaluable support, helping students navigate their career paths and connect with industry professionals.

The programme not only fosters academic excellence but also prioritises the development of essential transferable skills such as communication, teamwork, and creative problem-solving, ensuring that graduates are well-equipped to succeed in the competitive sports marketing arena.