(Hons) Advertising and Public Relations University of West London

Overview

Throughout the (Hons) Advertising and Public Relations course from the University of West London you’ll learn all about the fast-paced world of integrated creative communications, with projects for real clients starting in your very first year. Through live projects, competition briefs, and other coursework, you’ll get hands-on experience developing effective creative strategies and grow your practical creative skills in design and writing. 

Practitioners and academics with in-depth industry know-how get you ready for a brilliant career in marketing, advertising, and PR. Our advertising and PR course reflects the latest in industry thinking, showing you how to tell stories that sell across a range of media - everything from traditional TV ads to influencer PR to the cutting edge of marketing with AI.  

This dynamic learning experience and our London location help our students land roles in advertising and PR at agencies, companies, non-profits, and government communications teams upon graduation, if not before. The course also has a strong entrepreneurial ethos, and several of our students launch their own start-up businesses for their Major Projects in their final year.

Career opportunities:

Once you graduate you could go on to work in many different roles within advertising, public relations, marketing and business. 

Many of our students have also launched their own businesses for their final year Major Projects in the UK and beyond. Here are a few examples: 

• Holiday rental businesses in Wales and India
• Natural hair products in Belgium
• A modest fashion apparel brand in the UK
• Sweet baked goods in London.   

Other students continue their studies at the postgraduate level after they complete the BA (Hons) Advertising and Public Relations course. You may decide to specialise in a related area, like advertising/branding/communications or explore a new subject, like international business.

Job roles

Advertising

• creative director
• art director
• designer
• copywriter
• content strategist or creator
• account manager or client services
• media planner or strategist.

Public Relations

• public relations specialist
• social media creator
• social media/influencer manager.

Marketing 

• marketing strategist
• market researcher
• marketing specialist
• social media manager or social media creator
• content producers.

Graduate employers

• Acuris
• Coutts
• Profusion
• Nissan
• Jimmy Choo
• Entertainment One
• Marks and Spencers
• Flying Tiger Copenhagen
• Christian Dior
• Uniqlo
• Burberry
• ASOS
• John Lewis
• BT Sport
• PC World.