Overview

The Business Administration - Marketing and Digital Communications programme from Anglo-American University (AAU), Prague s designed to provide students with a comprehensive understanding of business principles, marketing strategies, and digital communication techniques in today’s rapidly evolving marketplace.

The program integrates foundational business knowledge and skills with specialized coursework in marketing and digital communication to prepare students for careers in various industries, including advertising, public relations, digital marketing, social media marketing, and brand management..

Career Prospects

AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree program, you will be well equipped to continue your studies or pursue a global career in areas such as:

Marketing coordinator/assistant
Digital marketing specialist
Brand manager
Social media manager
Public relations specialist/manager
Market research analyst
Content marketing manager
Marketing strategy manager
Marketing executive
Event manager
Advertising account executive/manager

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Programme Structure

Courses include

Marketing Communications

Marketing Research

Brand Management

Buyer Behavior (previously Consumer Behavior)

Strategic Marketing Analysis & Planning

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00

Apply anytime.
Starting 2027-01-30 00:00:00

Apply anytime.

Language

English

TOEFL^® IBT

71

Schedule TOEFL®

PTE Academic

51

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

180 ECTS

Delivered

On Campus

Campus Location

Prague, Czech Republic

Disciplines

Business Administration Communication Studies Marketing View 16 other Bachelors in Business Administration in Czech Republic

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

71

Schedule TOEFL®

PTE Academic

51

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High School Diploma

High School Transcript

English Language Exam Results

CV/Resume

Personal Statement

Copy of Passport / ID

Passport Size Photo

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Anglo-American University (AAU), Prague and/or in Czech Republic, please visit Student Insurance Portal.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

10965 EUR / year

≈ 10965 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

9500 EUR / year

≈ 9500 EUR / year

Living costs

Prague

Czech Republic

15441 - 26241 CZK / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing and Digital Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Prospects

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Prague

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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