Business Administration - Strategic Marketing Anglo-American University (AAU), Prague

Overview

The B.A. in Business Administration - Strategic Marketing programme from  Anglo-American University (AAU), Prague  is a dually accredited program. You will get both American and European BA degree for a single price. The programme is delivered by an international faculty with top qualifications and experience in the business world. 

The Strategic Marketing concentration focuses on giving students the knowledge of how to concentrate limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Students will also learn skills in areas such as brand management, marketing research and effective communication as well as acquire knowledge of organization theory and applied psychology. Given the multicultural nature of the student body and the teaching staff, special emphasis will be given to management and leadership in the multicultural environment of transnational corporations.

Career Prospects

AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree program, you will be well equipped to continue your studies or pursue a global career in areas such as: 

• marketing analyst
• data analyst
• business analyst
• market(ing) researcher (executive / manager)
• marketing strategy manager
• campaign manager
• public relations account executive / manager
• sales promotion account executive