Marketing (Honours) Munster Technological University

Overview

Marketing plays a crucial role in today’s business landscape, serving as the vital link between companies and their customers. The Bachelor of Business (Honours) in Marketing (Hons) offered by Munster Technological University (MTU) is structured to provide students with a robust understanding of marketing principles, strategies, and practices across various industries.

Why Marketing (Hons) at Munster Technological University?

Munster Technological University is renowned for its commitment to academic excellence and innovative teaching methods. The university has established strong partnerships with industry leaders, providing students with access to valuable resources and networking opportunities. MTU's state-of-the-art facilities and supportive learning environment foster a culture of creativity and collaboration, essential for aspiring marketing professionals.

Tuition Fee Breakdown

The tuition fees for the Bachelor of Business (Honours) in Marketing (Hons) are as follows:

• International Students: 13,500 EUR per year
• European Students: 819 EUR per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to develop both theoretical knowledge and practical skills in marketing. The programme is divided into four years, each focusing on different aspects of marketing:

• Year 1: Introduction to marketing principles, selling skills, IT in marketing, and the impact of the digital world on business.
• Year 2: Advanced marketing concepts, customer understanding, digital marketing focus, market research, retail marketing, and content creation.
• Year 3: Live-case assessments, real-world problem-solving for companies, and preparation for industrial placements.
• Year 4: Strategic marketing, finance, public relations, brand management, and elective modules such as Social Marketing, Fashion Marketing, and Sustainable Business.

Careers with Marketing (Hons)

Graduates of the Marketing (Hons) programme have a wide array of career opportunities available to them. They can pursue roles in advertising, digital marketing, social media management, sales, event management, and international sales. Many alumni have successfully secured positions in reputable companies, leveraging their hands-on experience gained during the programme to excel in their careers.