Marketing (Hons) University of East London

Overview

The B.Sc. in Marketing (Hons) at the University of East London (UEL) offers a robust educational foundation for aspiring marketing professionals. UEL is renowned for its commitment to teaching quality, being recognised as the UK University of the Year for Teaching Quality in 2025. This programme is designed to provide students with a comprehensive understanding of marketing principles and practices, preparing them for a successful career in various marketing roles.

Why Marketing (Hons) at University of East London?

UEL stands out as a top 40 UK university, according to the Guardian University Guide 2026. The institution boasts strong industry connections, providing students with access to one of the largest trading floors in the UK and a marketing analytics lab hosted by Amazon Web Services. This unique combination of resources enhances students' learning experiences and prepares them for real-world marketing challenges.

Tuition Fee Breakdown

The tuition fees for the B.Sc. in Marketing (Hons) are as follows:

• Home Students: £9,790 per year
• International Students: £16,020 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum for the B.Sc. in Marketing (Hons) is structured to provide a blend of theoretical knowledge and practical skills. Key modules include:

• Marketing
• Consumer Behaviour
• Integrated Marketing Communications
• Digital Marketing
• Marketing Research Methods
• Brand Management
• Social Media Marketing
• Corporate Social Responsibility and Ethics
• Marketing Applied Project

Students also have the option to undertake a placement year, providing invaluable industry experience that enhances employability.

Careers with Marketing (Hons)

Graduates from the B.Sc. in Marketing (Hons) programme are well-equipped for various roles in the marketing sector. Alumni have successfully secured positions as brand managers, digital marketing managers, and marketing executives across diverse industries. The programme's strong emphasis on employability ensures that students are prepared for the competitive job market, with many finding roles in public relations, advertising, and marketing management.

In addition to direct employment opportunities, graduates may choose to further their studies with postgraduate courses such as an MSc in Marketing or MSc in International Business Management, enhancing their expertise and career prospects.