Public Relations Mount Royal University

Overview

The Public Relations programme at Mount Royal University provides a comprehensive foundation in strategic communication, media relations, and ethical leadership. This four-year degree is designed to equip students with the practical skills required to manage reputations and build lasting relationships between organisations and their audiences.

Each student benefits from a curriculum aligned with the Canadian Public Relations Society standards, ensuring the education meets rigorous industry benchmarks. The course structure emphasises experiential learning, culminating in a mandatory full-time work placement during the final year to bridge the gap between academic study and professional practice.

Why Public Relations at Mount Royal University?

Mount Royal University offers the only accredited public relations degree in Alberta, providing a unique competitive advantage for graduates entering the field. The institution is known for its student-first approach, featuring small class sizes and supportive faculty members who bring industry expertise into the classroom environment.

Students have access to distinctive teaching features, including international public relations coursework and opportunities for study abroad or field school experiences. These global perspectives, combined with a focus on digital storytelling and crisis communication, ensure that graduates are prepared for the complexities of the modern connected world.

Tuition Fee Breakdown

• International fee: CAD 25604 per year
• National fee: CAD 9200 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to master the essential skills needed to research, write, and execute strategic communication plans. Modules may include:

Year 1

• Public Relations
• Interpersonal Communications
• Applied Writing I for Public Relations

Years 2-4

• Media Relations
• Strategic Social Media for Public Relations
• Issues Management, Risk and Crisis Communication
• Strategic Communication Planning
• Research Methods for Public Relations
• International and Intercultural Public Relations

Careers with Public Relations

Graduates of this programme are prepared for high-demand roles across corporate, non-profit, government, and entertainment sectors. The comprehensive training in media relations and brand strategy allows alumni to pursue diverse career paths in Calgary and beyond.

Common professional roles for graduates include corporate communications specialists, strategic social media advisers, and content strategists. Additionally, many find success as media relations specialists, community relations managers, event planners, brand specialists, or government communications officers.