Marketing Mount Royal University

Overview

The Marketing programme at Mount Royal University provides students with a robust foundation in modern business practices and consumer insights. This degree is designed to equip future professionals with the analytical and creative skills necessary to thrive in a data-driven and customer-focused global marketplace.

Learners engage with a curriculum that emphasises the ability to interpret complex data and respond effectively to emerging industry trends. The course structure balances theoretical knowledge with practical application, ensuring graduates are prepared for high-demand roles in various commercial sectors.

Why Marketing at Mount Royal University?

Mount Royal University offers a student-first approach characterised by small class sizes and supportive faculty members. This environment fosters critical thinking and allows for personalised mentorship throughout the four-year duration of the undergraduate degree.

The programme is distinguished by its commitment to experiential learning, offering students the chance to collaborate with external partners and clients. Facilities within the Bissett School of Business provide a professional setting for developing in-demand skills in market analysis and campaign design.

Students may also pursue an honours stream, which involves completing a faculty-supervised research study. Additionally, the university provides opportunities for international perspective through immersive study abroad options and field school experiences that broaden professional horizons.

Tuition Fee Breakdown

• International fee: CAD 25604 per year
• National fee: CAD 9200 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to build strategic and analytical capabilities. Modules may include:

• Science of Persuasion
• Sports and Entertainment Marketing
• Designing Impactful Brands
• Managing Marketing Relationships
• Marketing Analytics and Insights
• Professional Marketing Strategy

Students also have the opportunity to participate in an optional co-operative education programme. This allows for the application of classroom learning within real-world industry settings, gaining valuable hands-on experience before graduation.

Careers with Marketing

Graduates of this programme are well-positioned for diverse roles across multiple industries. The skills acquired during the degree prepare individuals for leadership positions in brand strategy, digital communications, and business development.

Common career pathways for alumni include:

• Brand manager
• Market research analyst
• Digital marketing manager
• Sales manager
• Content marketing strategist
• Advertising account manager
• Business development manager
• Product marketing manager

The university's strong links with the Calgary business community and beyond provide a solid platform for networking. Many graduates find success in roles that require a blend of creativity, strategic insight, and professional relationship management.