Business and Management - Marketing (Hons) Bath Spa University

Overview

The Business and Management - Marketing (Hons) program offered by Bath Spa University will help you develop as a person to achieve your potential through teaching you about marketing and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.Following a marketing pathway, you’ll develop specialist marketing skills from broad based marketing principles to creating a social media marketing campaign and how to market a brand internationally.You can also bring in modules from areas outside the marketing pathway if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.

Career

Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.

Recent Business and Management graduates have gone into the following roles: Sales Campaign Manager, Social Media Marketing Manager, Stock Purchaser, Financial Planner, Product Development Advisor, Supply Analyst, Data Analyst, Marketing Executive, Strategist, Operations Manager, Marketing Analyst, Management Analyst, Social Media Content Creator, SEO Consultant, Marketing Executive, Merchandiser, Specialist Recruitment Consultant, Retail Systems Manager, Client Services Manager, Media Editor, Human Resources Officer and Catering and Events Manager.

Accreditation

• Chartered Institute of Marketing (CIM) (Last confirmed: 2019)
• Chartered Institute of Management Accountants (CIMA)/ SAGE (Last confirmed: 2019)
• Chartered Institute of Management Accountants (CIMA) (Last confirmed: 2019, Renewal date: 2022).