Overview

From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. This Digital Marketing and Business Management (Hons) degree from Abertay University teaches you how to become ones of them. You'll cover topics like social media marketing, business strategy and market research; developing your marketing expertise and business management at the same time.

Career opportunities:

Graduates from the business school have enjoyed graduate trainee success in organisations such as BT, while others have gone on to work for household names such as:

Rolls Royce

Alliance Trust

Scottish Government

NCR

Atlas Copco

Scottish and Southern Energy (SSE)

The roles its graduates have taken range from Human Resource Manager, Project Planning and Risk Officer, Business Analyst and CEO of their own company.

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Programme Structure

Courses include:

Managing People and Ideas

Media and the Digital Society

Business Analytics

People, Planet, Profit

Project Management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00
- Apply before 2026-06-30 00:00:00

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

120

IELTS

6

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Credits

480 alternative credits

Delivered

On Campus

Campus Location

Dundee, United Kingdom

Disciplines

Business Administration Management Studies Digital Marketing View 1022 other Bachelors in Management Studies in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

120

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

All applicants must have passes in English and Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English.

Higher Application of Maths at grade C accepted.

One of the following: Business Management; Classical Studies; Economics; English; ESOL; Geography; History; Media Studies; Modern Studies; Philosophy; Politics; Psychology; Religious, Moral and Philosophical Studies; Sociology

The university accepts a wide range of qualifications from applicants from across the world.

All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

15000 GBP / year

≈ 15000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

1820 GBP / year

≈ 1820 GBP / year

Additional Details

England, Northern Ireland, Wales and the Republic of Ireland: £9535

Living costs

Dundee

United Kingdom

787 - 1494 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing and Business Management (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Dundee

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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