Public Relations and Media (Hons) Swansea University

Overview

The BA Public Relations and Media (Hons) degree at Swansea University prepares students for careers in communications, media, PR and brand strategy by blending academic insight with practical industry skills. You’ll study core topics like media theory, public relations practice, digital communications, campaign planning and media law, gaining hands-on experience with real-world tools and projects.

Why Public Relations and Media at Swansea?

Swansea University’s Public Relations and Media programme is renowned for its excellence, consistently achieving high rankings in various categories. It is currently placed 2nd in the UK for Student Satisfaction, 5th for Student Experience, and 9th for Career Prospects according to the Guardian University Guide 2026. The university's location on the picturesque Singleton Park Campus, overlooking Swansea Bay, provides an inspiring environment for study. The programme benefits from strong partnerships with industry leaders, ensuring that students gain relevant insights and connections that enhance their employability.

Tuition Fee Breakdown

- Domestic Fee: £9,535 per year - International Fee: £19,300 per year Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide a comprehensive understanding of public relations and media. Key modules include:

• Media and Communication
• Delivering and Decoding the News
• Public Relations: Strategic Communications
• Theorising the Media
• Activist PR: The Democratisation of Public Relations
• Digital Content Creation
• PR: Contemporary Issues and Challenges
• Strategy, Marketing and Branding

Students have the flexibility to choose optional modules that align with their interests, including topics such as Media Law, Social Media Cultures, and Journalism in Practice. The course structure is designed to adapt to the evolving media landscape, ensuring that students are well-prepared for the challenges of the industry.

Guaranteed Work Experience

The programme offers a Year in Industry option, allowing students to gain practical experience in a professional setting. This opportunity not only enhances their CVs but also provides valuable networking possibilities. The university supports students in securing placements, which are often paid, with an average salary exceeding £20,000. If a student is unable to secure a placement, they can transition to the standard degree programme.

Careers with Public Relations and Media

Graduates of the Public Relations and Media programme have a diverse range of career opportunities available to them. Alumni have successfully entered fields such as: - Media and Communications - Public Relations and Marketing - Digital Marketing - Publishing - TV and Radio The department's close ties with various media organisations facilitate numerous internship and work experience opportunities, enhancing employability and career prospects for students. The proactive approach to employability ensures that graduates are well-equipped to enter the job market with confidence and relevant experience.