Marketing Management (Hons) Cardiff Metropolitan University

Overview

The Marketing Management (Hons) at Cardiff Metropolitan University provides students with a robust foundation in contemporary marketing strategies and management practices. This programme is designed to bridge the gap between academic theory and professional application, ensuring graduates are prepared for the complexities of the global business environment. By integrating practical learning with rigorous academic study, the university fosters the development of strategic thinkers capable of leading marketing initiatives.

Why Marketing Management (Hons) at Cardiff Metropolitan University?

This programme is distinguished by its accreditation from the Chartered Institute of Marketing (CIM), which allows students to gain exemptions from professional qualifications. The Cardiff School of Management offers a modern learning environment where students benefit from the CIM Employability Programme and a dedicated student chapter. Learners engage with industry experts from major organisations such as Admiral Insurance and Johnson & Johnson through guest lectures and real-world projects. The curriculum also offers significant flexibility, allowing students to specialise in their final years or undertake a year-long industry placement to enhance their professional profile.

Tuition Fee Breakdown

• International fee: GBP 16000 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to build core knowledge before allowing for specialist electives. Modules may include:

• Marketing
• Digital Media for Marketers
• Sustainable Money Management
• Managing People and Organisations
• Data Driven Marketing
• Marketing Theories – Branding
• Stakeholder Behaviour
• Integrated Marketing Communications
• Digital Analytics and Visualisation

Careers with Marketing Management (Hons)

Graduates are well-equipped for diverse roles across the global business landscape. The programme prepares students for successful careers in advertising, market research, and sales management. Many alumni secure positions in product management, public relations, and customer service. The strategic focus of the degree also provides a pathway into senior business management roles. By working with real-world organisations during their studies, students develop the networking skills and practical experience necessary to stand out to employers in both the public and private sectors.