Fashion Marketing Management (Hons) Cardiff Metropolitan University

Overview

The Fashion Marketing Management (Hons) at Cardiff Metropolitan University provides a comprehensive education where creative vision meets commercial expertise. This programme is specifically designed to equip students with the strategic and digital skills required to market global brands successfully in a competitive landscape. By exploring how the industry operates, learners gain the ability to shape the future of fashion through omnichannel marketing and consumer insight.

Students benefit from a curriculum that balances theoretical knowledge with practical application, ensuring they understand the complexities of international markets. The course emphasises ethical responsibility and sustainability, encouraging students to become responsible marketers.

Why Fashion Marketing Management (Hons) at Cardiff Metropolitan University?

This degree is accredited by the Chartered Institute of Marketing (CIM), offering students valuable exemptions from professional qualifications. The Cardiff School of Management provides a modern learning environment designed to inspire future leaders with facilities that support both creative and analytical study. Students have the opportunity to engage with the British Fashion Council and participate in the CIM student chapter, fostering a strong professional network.

The university maintains strong links with the fashion industry, often hosting guest lecturers who provide insights into current business activities. Students can also take advantage of study trips and exchange visits to broaden their cultural understanding of global fashion. Furthermore, the programme offers an optional year in industry, with past students securing prestigious placements at organisations such as Dior, Michael Kors, and Urban Outfitters.

Tuition Fee Breakdown

• International fee: GBP 16000 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to build foundational knowledge before moving into advanced strategic management and independent research. Modules may include:

• Fashion Marketing
• Fashion Studies
• Fashion Buying
• Visual Merchandising and Promotion
• Digital Media for Fashion
• Fashion Industry
• Fashion Media and Creative Direction
• Fashion Consumer Behaviour
• Strategic Fashion Brand Management

Careers with Fashion Marketing Management (Hons)

Graduates are prepared for a diverse range of roles across the global fashion and creative sectors. The practical nature of the course ensures that students develop the business acumen and visual skills highly valued by employers. Many alumni progress into specialised areas such as digital marketing, e-commerce, fashion media, and public relations.

Specific career paths often include roles in brand development, product management, and visual merchandising. Graduates have successfully secured positions with high-profile international brands, working in areas such as consumer research, advertising, and business management. The combination of CIM accreditation and hands-on experience provides a significant advantage in the competitive job market.