Marketing (Hons) University of Roehampton

Overview

The B.Sc. in Marketing (Hons) at the University of Roehampton stands out for its innovative approach to marketing education. This programme is highly regarded, having been ranked first in London for Assessment and Feedback, Learning Resources, and Student Voice in the National Student Survey 2024. Roehampton’s marketing degree combines academic rigor with practical application, ensuring that graduates are well-prepared for the evolving demands of the marketing industry.

Why Marketing (Hons) at University of Roehampton?

Roehampton’s Marketing programme is tailored to meet the needs of modern employers, providing students with the tools and methodologies used in the industry. The curriculum includes authentic assessments that mirror real-world tasks, reinforcing learning through case studies and live projects. This focus on practical experience is complemented by robust career support, including coaching, mentoring, and access to employer-led sessions, which help students build valuable networks.

Tuition Fee Breakdown

The tuition fees for the B.Sc. in Marketing (Hons) are as follows:

• National Students: £9,535 per year
• International Students: £16,950 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The syllabus for the B.Sc. in Marketing (Hons) includes a variety of modules designed to develop both theoretical knowledge and practical skills:

• Accounting and Finance
• The Future of Work
• The Global Economy
• Marketing and Consumer Insights
• How to Change the World
• Customer Analytics
• Strategic Brand Management
• Digital Marketing Strategy
• Advertising and Digital Storytelling
• International Marketing
• Career Project Skills
• Career Project

These modules cover essential topics such as digital marketing execution, data analysis, consumer behaviour, and ethical marketing practices, ensuring students graduate with a comprehensive skill set.

Industry Demand

The demand for marketing professionals continues to grow, with roles in digital marketing, brand management, and marketing analytics being particularly sought after. The B.Sc. in Marketing (Hons) prepares students to meet these demands by equipping them with both creative and analytical skills, ensuring they are competitive in the job market.

Careers with Marketing (Hons)

Graduates of the B.Sc. in Marketing (Hons) can pursue a range of exciting career opportunities across various sectors. Potential roles include:

• Digital Marketing or Advertising Executive
• Brand or Social Media Manager
• Marketing Analyst
• Marketing Consultant
• Content Creator
• CRM or Customer Insights Specialist
• SEO Executive

With a strong emphasis on employability, the programme prepares students for success in a competitive job market, providing them with the skills and experience needed to thrive in their chosen careers.