Marketing (Hons) Goldsmiths, University of London

Overview

The B.Sc. in Marketing (Hons) at Goldsmiths, University of London offers a unique blend of marketing principles and interdisciplinary insights. This programme is designed to equip students with the necessary knowledge and skills to thrive in the competitive marketing landscape. By integrating psychology, sociology, anthropology, and management, the course provides a comprehensive understanding of consumer behaviour and market dynamics.

Why Marketing (Hons) at Goldsmiths?

Goldsmiths is renowned for its innovative approach to education, consistently ranking highly among UK universities. The institution fosters strong partnerships with industry leaders, ensuring that the curriculum remains relevant and aligned with current market trends. Students benefit from state-of-the-art facilities and resources that enhance their learning experience, making Goldsmiths an ideal choice for aspiring marketers.

Tuition Fee Breakdown

For the 2025/2026 academic year, the tuition fees for the B.Sc. in Marketing (Hons) are as follows:

• National students: £9,535 per year
• International students: £21,200 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to provide a well-rounded education in marketing. Key modules include:

• Strategic Management
• Introduction to Marketing
• Foundations of Economics
• Marketing Management
• Consumer Behaviour
• Brand Management
• Market Research and Consumer Insight
• Digital Marketing and Social Media
• Research Dissertation

Students will also have the opportunity to select optional modules that align with their interests and career goals.

Careers with Marketing (Hons)

Graduates of the B.Sc. in Marketing (Hons) programme are well-prepared for various roles in the marketing sector. Alumni have successfully secured positions as:

• Marketing Managers
• Brand Managers
• Advertising and Promotion Managers
• Market Researchers
• Public Relations Officers

The diverse skill set acquired during the programme allows graduates to explore opportunities in a range of industries, including advertising agencies, multinational corporations, and consultancy firms. The interdisciplinary nature of the course provides a competitive edge, enabling graduates to excel in their chosen fields.