Marketing (Hons) Goldsmiths, University of London

Overview

Why study Marketing (Hons) at Goldsmiths, University of London?

• The structure of the BSc in Marketing degree unites two forces: first, meeting the educational requirements of a Marketing and Business undergraduate degree, and second to integrate different disciplines to make this a unique offer.
• We have developed several research streams in the Institute of Management Studies and have investigated the areas of consumer behaviour, the psychology of marketing, web psychology, critical PR, branding, promotional culture and advertising.

What will you study?

• Marketing Fundamentals: These modules are aimed at providing you with the foundations of marketing theory and practice in areas such as product development, service design, promotion and advertising, brand management, and consumer behaviour.
• Marketing in Practice: These modules are aimed at helping you to apply your marketing skills in practice, especially in the areas of strategic marketing, market research and digital marketing.
• Economics and Management Foundations: These will introduce you to management theory and practice, organisational behaviour, and economics.  Given the key role of marketing as a strategic function of an organisation, this BSc in Marketing aims to familiarise you with how a company works, and how marketing decisions are part of company strategy. Furthermore, marketing actions are closely linked to economic theories such as demand, supply, and pricing, and to legal constraints. For this reason, these modules aim to provide you with more contextual knowledge around the practice of marketing.

• Social Sciences: Marketing research and practice are heavily informed by social sciences in general, especially by psychology, anthropology and sociology. Very often, marketing practitioners who succeed in the industry have backgrounds in one of these subjects. These are also disciplines in which Goldsmiths has a solid reputation and expertise.

Careers

The versatile nature of the degree means that its graduates would appeal to different sectors within the industry. 

• First, graduates from this degree can work in the marketing function of companies as a marketing manager, brand manager, advertising and promotion manager, marketing strategist, marketing analyst, sales manager, or a PR officer. 
• Second, given the strong market research focus of the degree, graduates can also work as a marketing auditor, and market researcher within: companies, market research agencies, and consultancies. 
• Third, BSc graduates have the potential to work in advertising and marketing agencies as creatives, account managers, media planners, art directors, sales promotion executives, and event organisers.

The interdisciplinary approach of this BSc will give students the chance to gain expertise in a complementary field (e.g., psychology) that will provide them with a competitive advantage in obtaining marketing-related jobs. The versatile nature of the degree will also give graduates the chance to find jobs in related departments within organisations (i.e., not only in marketing departments).

Finally, this programme provides the training and the knowledge-base for proceeding onto a masters and/or PhD degrees, in fields such as Marketing, Management, Economics, Psychology, Sociology, Media and Communications, and Cultural Studies.