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Strategic Design and Management, B.B.A.

  • Application Deadline
  • 48 months
University rank #561 (QS) Paris, France
The Strategic Design and Management program of The New School introduces you to design strategies and business practices through studio-based projects, seminar courses, and liberal arts.
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The Strategic Design and Management program of The New School prepares students for entrepreneurial and management positions in the competitive world of creative industries. It examines the essentials of marketing, communication, management of innovation, financial management, strategic management, product development, ethical business, global practices, and other core practices and theories. Paris with its wide range of historical and contemporary fashion houses, art institutions, and cultural organizations lends itself to exciting partnerships and job opportunities.

High-End Fashion as a Unique Laboratory

At Parsons Paris, Strategic Design and Management students acquire analytical, strategic, collaborative, and business skills in the context of fashion and luxury industries, as well as art, design and other contemporary creative fields. Paris, the capital of the world’s leading high-end fashion brands serves as a unique laboratory for students to learn how to develop new business models while addressing today’s social and environmental challenges. The program provides strong grounding in the key aspects of business and design, preparing students for further specialization in a range of professional fields, from the management of design to sourcing, production, communication, and entrepreneurship.

Networking and Future Opportunities

The strong links with the industry and the regular involvement of professionals from the fields of fashion, luxury, design, art and culture provide students with a concrete knowledge of the field and valuable networking opportunities. The program prepares them for a broad variety of career outcomes, from positions in junior management, communication, production or marketing, to creative direction, international development or brand management. Students also acquire practical methods and entrepreneurial tools to start their own business. Graduates may also continue their studies at the graduate level in SDM or in a related field.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Integrative Studio
  • Integrative Seminar
  • Sustainable Systems
  • History of Fashion: Lecture
  • History of Fashion: Recitation
  • Marketing, PR, and Branding

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!

General Requirements

  • Complete the Common Application
  • Application fees are $50 for all U.S. domestic applicants, and $75 for first-year international applicants
  • Official Transcripts
  • BBA applicants are strongly encouraged to complete the Parsons Challenge. The Parsons Challenge must be completed in SlideRoom only
  • Essay
  • The New School does not require submission of SAT, SAT Subject Tests or ACT scores for applications to be considered complete
  • All applicants whose first language is not English must submit valid TOEFL, IELTS, PTE, or Duolingo scores

Tuition Fee

  • International

    34490 USD/year
    Tuition Fee
    Based on the original amount of 17245 USD per semester and a duration of 48 months.
  • National

    34490 USD/year
    Tuition Fee
    Based on the original amount of 17245 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Paris

  • 1195 - 1780 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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