Strategic Design and Management The New School

Overview

The Strategic Design and Management BBA program offered by The New School prepares students for entrepreneurial and management positions in the competitive world of creative industries. It examines the essentials of marketing, communication, management of innovation, financial management, strategic management, product development, ethical business, global practices, and other core practices and theories. Paris with its wide range of historical and contemporary fashion houses, art institutions, and cultural organizations lends itself to exciting partnerships and job opportunities.

High-End Fashion as a Unique Laboratory

At Parsons Paris, Strategic Design and Management students acquire analytical, strategic, collaborative, and business skills in the context of fashion and luxury industries, as well as art, design and other contemporary creative fields. Paris, the capital of the world’s leading high-end fashion brands serves as a unique laboratory for students to learn how to develop new business models while addressing today’s social and environmental challenges. The program provides strong grounding in the key aspects of business and design, preparing students for further specialization in a range of professional fields, from the management of design to sourcing, production, communication, and entrepreneurship.

Networking and Future Opportunities

The strong links with the industry and the regular involvement of professionals from the fields of fashion, luxury, design, art and culture provide students with a concrete knowledge of the field and valuable networking opportunities. The program prepares them for a broad variety of career outcomes, from positions in junior management, communication, production or marketing, to creative direction, international development or brand management. Students also acquire practical methods and entrepreneurial tools to start their own business. Graduates may also continue their studies at the graduate level in SDM or in a related field.