Overview

The Strategic and Corporate Communication major emphasizes communication theory and practice associated with the advancement of an organization's mission, services, and vision through persuasive messaging in the broad organizational context, by exploring the purposeful use of communication. The goal is to educate students so they know how to create active, interested knowledgeable audiences out of latent audiences, so that organizational goals can be reached. Armed with the necessary skills, the student becomes a professional communicator whose charge is to credibly promote the organization's corporate agenda.

Students will learn to apply strategic communication techniques in specific types of organizational settings including for-profit, not-for-profit and inBeckman Hall government organizations. The skills obtained are applicable in broad variety of industries and settings. These include, but are not limited to, organizations seeking internal change, organizations promoting social change, international organizations, and health-related organizations. Students in this major will also explore crisis communication and political messaging, which will lead them to become ethical and culturally sensitive communicators.

Program Learning Outcomes:

Students will learn the theory and practice of professional communication.
Students will learn the theoretical foundations underlying persuasive messaging.
Student will learn the ethical and practical imperatives of truth-telling, because professional communicators must create, enhance and maintain credibility and trust for their clients and companies.
Students will learn how to conduct detailed, extensive and accurate audience analyses.
Students will employ basic techniques for data gathering, analysis and statistics including hypothesis tests, correlation analysis and regression modeling applied to the strategic communication context so as to provide productive outcomes.
Students will learn how different communication tools (the media, events, social network sites, newsletters, marketing programs) can effectively influence various audiences.
Students will specialize in a specific area of strategic and corporate communication such as political, health, marketing, crisis or risk communication.

Programme Structure

Introduction to Strategic and Corporate Communication
Mass Communication
Principles of Microeconomics
Message Design I
Theories of Persuasion
Intercultural Communication
Research Methods for Strategic and Corporate Communication
Fundamentals of Marketing for Non–Majors
Business and Professional Communication
Organizational Communication
Risk and Crisis Communication
Senior Seminar in Strategic and Corporate Communication

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-02-10 00:00:00
- Apply before 2026-12-18 00:00:00
Starting 2027-05-10 00:00:00
- Apply before 2027-01-15 00:00:00
Starting 2027-08-10 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Delivered

On Campus

Campus Location

Los Angeles, United States

Disciplines

Communication Studies Media Studies & Mass Media View 1451 other Bachelors in Communication Studies in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Requirements

Create an account and add Chapman University as one of your colleges.
Access all materials from website
Complete The Common Application, Chapman University Questions and $65 application fee requirements.
Request a letter of recommendation from one of your teachers
Ask your high school counselor to submit the School Report document online.
Send official high school transcripts and college transcripts (if applicable), SAT or ACT with Writing scores and available AP/IB scores.
Complete the Departmental Portfolio via SlideRoom if you are applying for a major in music, theatre, art, dance or Dodge College.
Contact the Office of Admission if you have questions or concerns.
Review your application thoroughly to make sure you're happy with your efforts.
Submit your complete application to Chapman!

International Requirements:

Create an account and add Chapman University as one of your colleges.
Access all materials
Complete The Common Application, Chapman University Questions and $65 application fee requirements.
Request a letter of recommendation from one of your teachers
Ask your high school counselor to submit their Common Application documents online.
Send official high school transcripts and college transcripts (if applicable), SAT or ACT with Writing scores and available AP/IB scores.
SEND TOEFL or IELTS scores if applicable
COMPLETE the Departmental Portfolio via SlideRoom if you are applying for a major in music, theatre, art, dance or Dodge College.
Complete the International Student Supplemental Form.
Contact the Office of Admission if you have questions or concerns.
Review your application thoroughly to make sure you’re happy with your efforts.
Submit your complete application to Chapman!

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

48310 USD / year

≈ 48310 USD / year
Out-of-State

48310 USD / year

≈ 48310 USD / year

Living costs

Los Angeles

United States

1520 - 2570 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Chapman University encourages faculty to seek external funding to help support their scholarship. There are many sources and types of funding available to support faculty research, programmatic, and creative activities, so it can be difficult to find the right funding source for your particular area of interest. Below are links to some valuable resources to begin your search.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Strategic and Corporate Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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