Marketing Carleton University

Overview

The Marketing programme at Carleton University provides students with the critical thinking and analytical skills necessary to manage the development and distribution of products in a global economy. This degree focuses on building sustainable customer relationships while navigating highly competitive business environments. Students are encouraged to innovate and think outside the box through challenging real-world scenarios.

Why Marketing at Carleton University?

Studying at this institution offers access to the Sprott School of Business, which is renowned for delivering excellence in business education. Students benefit from the Employability Passport, a unique four-year career development initiative that ensures graduates are job-ready. The university also provides extensive work experience opportunities through an optional co-op scheme, allowing students to build professional networks and earn money while studying. Furthermore, the location in Canada’s national capital provides a vibrant backdrop for academic and professional growth.

Tuition Fee Breakdown

• International fee: CAD 43821 per year
• National fee: CAD 11746 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum covers a broad range of business functions and specialised promotional strategies. Modules may include:

• Business
• Marketing Communications
• Business Analytics
• Digital Marketing
• Sustainable Business
• International Development
• Project Management
• Corporate Finance

Careers with Marketing

Graduates from this programme are highly successful in the job market, with 92 per cent of respondents finding employment within one year of finishing their studies. The Sprott School of Business supports students through an exclusive job portal, dedicated career advising, and frequent employer networking events. Graduates often secure roles in diverse sectors, ranging from traditional advertising and brand management to modern digital marketing and consulting. Potential career paths include:

• Advertising
• Digital Marketing
• Business Analytics
• Consulting
• Management
• Supply Chain Management
• Small Business Development