Placeholder image for Marketing

Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
University rank #401 (ARWU) West Miami, FL, United States
With a Bachelor of Business Administration in Marketing from Florida International University, you’ll learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing, and interpret market research.
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Overview

In the Bachelor of Business Administration in Marketing from Florida International University you'll gain a solid understanding of all business activities under the marketing umbrella—from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Graduates will be job-ready to pursue careers in sales, advertising, distribution and logistics, and international marketing. 

LEARNING GOALS

  • Identify the core factors that need to be examined for understanding consumer behavior.
  • Identify elements of professional image, attitude and business ethics.
  • Calculate retail pricing on both cost and profit based approaches.
  • Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:
  • Marketing Yourself in Today's Competitive Job Market
  • Personal Selling
  • Consumer Behavior
  • Marketing Research 
  • Marketing Strategy
  • Marketing of Small Business Enterprises
  • Export Marketing
  • Marketing Channels
  • Current Issues in Retail Marketing

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Take the SAT or ACT
  • $30 application fee
  • Apply for Financial Aid 
  • Start your Application
  • Official high school transcripts (with translation if required)
  • Submit Exam Scores
  • Submit Residency Documentation

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    18566 USD/year
    Tuition Fee
    Based on the original amount of 9283 USD per semester and a duration of 48 months.
  • National

    18566 USD/year
    Tuition Fee
    Based on the original amount of 9283 USD per semester and a duration of 48 months.
  • In-State

    6168 USD/year
    Tuition Fee
    Based on the original amount of 3084 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for West Miami

  • 900 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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