Overview

The Marketing programme at Florida International University (FIU) provides students with a deep understanding of how to influence buyer behaviour and develop robust commercial strategies. This degree focuses on the identification of target markets and the management of vital relationships between businesses and their customers.

Participants gain expertise in calculating retail pricing, interpreting complex market research, and creating effective promotional plans. The curriculum is designed to ensure graduates are ready to navigate the diverse activities under the modern marketing umbrella, from product placement to international brand management.

Why Marketing at Florida International University (FIU)?

Florida International University (FIU) is consistently recognised for providing high-quality education that offers exceptional value. The institution has been ranked among the top public colleges for value by Kiplinger’s Personal Finance and is noted by U.S. News & World Report for its commitment to student financial success.

Students benefit from a curriculum that blends theoretical knowledge with practical application, preparing them for the competitive global marketplace. The university's focus on affordability and academic excellence makes it a premier choice for aspiring business professionals.

Tuition Fee Breakdown

International fee: USD 9903 per semester
National fee: USD 9903 per semester
Local fee: USD 3084 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum consists of 120 credits, split between lower-division foundations and upper-division specialisations. Students must maintain high academic standards, particularly in core departmental subjects.

Modules may include:

Professional Selling
Consumer Behaviour
Marketing Research and Analysis
Marketing Strategy
Marketing for Entrepreneurs
International Marketing
Social Media Marketing
Digital Marketing
Marketing Analytics

Careers with Marketing

Graduates are prepared for a wide range of professional roles across various sectors. The programme develops the specific competencies required to succeed in fast-paced environments such as advertising agencies, corporate marketing departments, and international logistics firms.

Potential career paths and roles for graduates include:

Advertising and Promotions Managers
Sales Managers
Wholesale and Retail Buyers
Public Relations Specialists
Product Promoters
International Marketing Coordinators
Distribution and Logistics Specialists

The focus on practical skills like negotiation, decision-making, and consumer insights ensures that alumni are highly competitive in the job market. Many graduates find success in specialised fields such as esports marketing, health and fitness promotion, or retail management.

Programme Structure

Courses included:

Marketing Yourself in Today's Competitive Job Market

Personal Selling

Consumer Behavior

Marketing Research

Marketing Strategy

Marketing of Small Business Enterprises

Export Marketing

Marketing Channels

Current Issues in Retail Marketing

Social Media Marketing

Digital Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-25 00:00:00
- Apply before 2027-03-04 00:00:00

Language

English

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Miami, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Take the SAT or ACT

$30 application fee

Apply for Financial Aid

Start your Application

Official high school transcripts (with translation if required)

Submit Exam Scores

Submit Residency Documentation

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19806 USD / year

≈ 19806 USD / year
Out-of-State

19806 USD / year

≈ 19806 USD / year
Domestic

Applies to you

In-State

6168 USD / year

≈ 6168 USD / year

Living costs

Miami

United States

1508 - 2603 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Miami

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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