Graphic Branding and Identity (Hons) University of the Arts London (UAL)

Overview

The BA Graphic Branding and Identity (Hons) at the University of the Arts London (UAL) explores diverse and creative approaches to branding and identity, from concept to outcome. You’ll gain valuable insights into all aspects of the subject from its historical, social, cultural and commercial contexts, through design practice relating to brand and identity expression.

Access to technicians and professionals trained in printmaking and letterpress to moving image and digital media. 

The course is designed to produce strategic thinkers and creative communicators who will become significant professional practitioners within this expansive industry. 

What can you expect?

• Practical projects and technical workshops, designed to enable you to choose and develop the right message, to the right audience, at the right time and using the right media. 
• The course will allow you to place graphic branding in the context of graphic design, branded spaces and interiors, packaging, moving image, advertising and narrative storytelling. It is designed to encourage innovation and initiative. 
• Your practice will be supported and informed by theory associated with the subject, which places it within an historical, cultural and social context. 
• ​Collaboration - This combination of practical and theoretical exploration and understanding is further supported by live projects and collaborative involvement with industry. 

Work experience and opportunities

We are industry-focused and regularly set projects that enable you to work with professional designers. Recent collaborations have included projects with Radley Yeldar, Studio PSK, Nomad and Echo.

Students have the opportunity to apply for the Diploma in Professional Studies (DPS) and the chance to take part in initiatives such as Talent Works.