Placeholder image for Design for Art Direction (Hons)

Design for Art Direction (Hons), B.A.

  • Application Deadline
  • 36 months
    Duration
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Overview

The Design for Art Direction (Hons) programme at the University of the Arts London (UAL) is about practice, but it also prioritises critical and reflective approaches to visual culture and broader social, economic, political and environmental contexts.

You will learn a range of skills associated with being an art director and working in the creative industries. Projects and activities are designed to help you develop a creative vision, a visual language and strong contextual awareness that engages your intended audience. 

The course takes a multi-disciplinary approach to art direction, giving you the opportunity to develop your understanding and application of graphic design, moving image, photography, exhibition and set design.

What you can expect?

Throughout the course you will gain expertise in the practical aspects of visual communication, narrative construction and collaboration. Many projects will offer you the freedom to explore self-directed themes and we will support you to propose, visualise and realise sophisticated visual projects. 

Additionally, the course will open up possibilities to collaborate with students within and outside of the course, pulling together teams of designers, photographers, filmmakers, illustrators or other media specialists to fully realise your ambitions and develop your practice in art direction and creative direction.

London College of Communication is home to excellent and extensive facilities from analogue to digital, that will help you to gain a wide range of skills relevant to your subject and profession.

Work experience and opportunities

There are opportunities to work on live briefs and competition briefs at different times during your studies. Students are encouraged to take a critical approach to commercial briefs in order to think through the relationship between context and innovation.

We are not always focused on winning, instead we are always aiming to deliver the most unexpected, compelling and relevant work. Guest speakers are regularly invited to come in and give industry insight to students. 

Most project briefs ask that students research and understand the real word context for their work and present a strategy to support their work beyond the course. 

Careers include:

  • Designer
  • Producer
  • Creative
  • Art Director
  • Motion Graphic Designer
  • Arts and Culture Adviser
  • Visual Merchandising Manager
  • Communications Writer
  • Social Media Planner
  • Head of Design
  • Editorial Designer
  • Production Co-ordinator

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Design Principles 
  • Media Exploration 
  • Locating Practice
  • Contextual and Theoretical Studies 
  • Design Production

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:

  • A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4).
  • Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT & Computing).
  • Merit at UAL Extended Diploma.
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Computing, Marketing, Humanities and Social Sciences).
  • OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum 

And 3 GCSE passes at grade 4 or above (grade A*-C).

Tuition Fee

  • International

    22920 GBP/year
    Tuition Fee
    Based on the original amount of 22920 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Bursaries of £1,000 awarded to eligible UK students studying an undergraduate course at University of the Arts London.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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