36 months
23610 GBP/year
9250 GBP/year
Tuition fee
Apply date
Start date


The Advertising (Hons) programme at the University of the Arts London (UAL) is a multi-award winning course with students gaining accolades at the British D&AD awards, the Young Creative Network, Cannes Future Lions and The One Club New York amongst others. It has been crafted to help you realise those essential skills you'll need for a successful career in the advertising industry.

Visit the official programme website for more information


If you choose the Advertising (Hons) programme at the University of the Arts London (UAL)  you will be exposed to a variety of platforms. The course will prepare you as a multi-skilled communicator, developing your own unique creative voice and forward-facing approach.

You’ll be taught how to develop innovative thinking, creativity and enterprise skills and an understanding of the theoretical and practical aspects of every level of the advertising industry.

What can you expect?

As a student on BA (Hons) Advertising, you will learn how to:

  • Research, create and write your own strategic briefs
  • Produce content for print, television, radio and digital media
  • Use typography and photography to enhance your work
  • Use the latest technologies to tell a story, understanding the power of image and sound
  • Work collaboratively as part of a team

You will practise your craft and come to appreciate the conceptual, theoretical and practical aspects of advertising from strategy through to initial ideas, creative execution and client presentation.

Work experience and opportunities

You will work on a mix of academic and live project briefs set by industry, and opportunities to raise your profile through student competitions and self-initiated projects.

In doing this, you will draw on taught techniques for ideas-generation, research, consumer planning and storyboarding as well as pitching your idea for funding, and creatively realising your work to achieve strategic and brand goals.

You will leave the course having developed a very personal and professional approach to advertising, with a strong portfolio of work, having learnt how to think differently, in order to create your own future as a leader in this highly creative arena.


Our graduates have gone on to work in some of the leading advertising and communications agencies in the world, taking the strong narrative skills acquired during the course into successful careers as creatives, content creators and account managers for advertising agencies, and production and film companies.

Graduates include:

  • Alfred Malmros, Head of Marketing at Jigsaw, Google
  • Carol Haidar, Industry Manager at Google
  • Daniel Liakh, Creative at BBH London
  • Oskar Der Jensen, Art Director at Co+Høgh Copenhagen
  • Alexander Hernesten, Creative at Anomaly
  • Kira Plagemann, Senior Producer at Amazon
  • Gaelle De Gasquet, Account Manager at Universal McCann
  • Luisa Bundy, Account Manager at Grey Partnership
  • Davide Russo, Creative Director at CGI Company, New York

Programme Structure

Courses include:

  • Truths, Insights & Storytelling
  • Creative Skills 
  • Creative Strategy
  • Advertising: Theories & Contexts 
  • Advertising Futures 
  • Behavioural Insight 
  • Digital Strategy

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


360 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:

  • A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
  • Pass at Foundation Diploma in Art & Design (Level 3 or 4).
  • Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, Business/ Business Studies, IT & Computing, Media).
  • Merit at UAL Extended Diploma.
  • Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Marketing, Humanities and Social Sciences).
  • OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum

Tuition Fee

To alway see correct tuition fees
  • International

    23610 GBP/year
    Tuition Fee
    Based on the tuition of 23610 GBP per year during 36 months.
  • National

    9250 GBP/year
    Tuition Fee
    Based on the tuition of 9250 GBP per year during 36 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Advertising (Hons)
University of the Arts London (UAL)


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