Advertising (Hons) University of the Arts London (UAL)

Overview

Within this Advertising (Hons) BA programme from the University of the Arts London (UAL) you will be exposed to a variety of platforms. The course will prepare you as a multi-skilled communicator, developing your own unique creative voice and forward-facing approach.

You’ll be taught how to develop innovative thinking, creativity and enterprise skills and an understanding of the theoretical and practical aspects of every level of the advertising industry.

What can you expect?

As a student on BA (Hons) Advertising, you will learn how to:

• Research, create and write your own strategic briefs

• Produce content for print, television, radio and digital media

• Use typography and photography to enhance your work

• Use the latest technologies to tell a story, understanding the power of image and sound

• Work collaboratively as part of a team

You will practise your craft and come to appreciate the conceptual, theoretical and practical aspects of advertising from strategy through to initial ideas, creative execution and client presentation.

Career opportunities:

Our graduates have gone on to work in some of the leading advertising and communications agencies in the world, taking the strong narrative skills acquired during the course into successful careers as creatives, content creators and account managers for advertising agencies, and production and film companies.

Graduates include:

• Alfred Malmros, Head of Marketing at Jigsaw, Google

• Carol Haidar, Industry Manager at Google

• Daniel Liakh, Creative at BBH London

• Oskar Der Jensen, Art Director at Co+Høgh Copenhagen

• Alexander Hernesten, Creative at Anomaly

• Kira Plagemann, Senior Producer at Amazon

• Gaelle De Gasquet, Account Manager at Universal McCann

• Luisa Bundy, Account Manager at Grey Partnership

• Davide Russo, Creative Director at CGI Company, New York