Overview
Drawing from the fields of psychology, sociology, anthropology, philosophy and economics, this varied and dynamic course helps you understand how consumers behave and how businesses use this insight to market their products and services.
Combining contemporary marketing with business management you will develop an understanding of different markets, learn how to predict and interpret consumer behaviour, identify trends and communicate brand strategy. The management element of the course includes financial, entrepreneurial and strategic components. Studied together, these subjects unlock more career pathways whether you’re looking for a specialist marketing role or interested in the wider field of business management.
Course Learning and Teaching
This flexible curriculum of Marketing and Management with Placement Year programme from Durham University links academic theory with real-world business experience including expert guest speakers and projects where you will take on business challenges. It offers plenty of opportunities to tailor your studies as your interests evolve. You have the option to complete the course in three years, add a placement year or spend a year abroad.
Year 1 provides a foundation of knowledge and skills in marketing and management with six compulsory modules. In subsequent years you will further develop your knowledge and skills in areas such as digital marketing, consumer behavioural science, branding, market research and communications. The wide range of optional modules give you the opportunity to focus your studies on areas of special interest such as retail marketing and social marketing.
The degree culminates in either a dissertation or project based on an area of marketing of your choice.
Lectures and small group seminars are complemented by specialist workshops. Using up-to-date resources, the workshops provide hands-on experience of real-world marketing challenges.
You’ll also benefit from one-on-one support and self-directed learning to develop your critical thinking skills.
Programme Structure
Courses include:
- Information Systems
- Operations Management
- Applied Brand Strategy
- Entrepreneurship
- Digital Marketing: Tools and Techniques
- Innovation Management.
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before
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Language
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Credits
Delivered
Campus Location
- Durham, United Kingdom
Disciplines
Marketing Marketing Management View 71 other Bachelors in Marketing Management in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Other requirements
General requirements
- A level offer – AAB
- and a grade 6/B or above in GCSE Mathematics (if Mathematics is not studied at A-Level).
- Contextual offer – BBB/ABC
- and a grade 6/B or above in GCSE Mathematics (if Mathematics is not studied at A-Level).
- BTEC Level 3 National Extended Diploma/OCR Cambridge Technical Extended Diploma – DDD and a grade 6/B or above in GCSE Mathematics (if Mathematics is not studied within BTEC/Cambridge Technical).
- IB Diploma score – 35 with 665 in higher-level subjects, including Mathematics. If you are not taking Mathematics at higher level, we can accept standard level Mathematics at grade 5.
Tuition Fees
-
International Applies to you
Applies to youNon-residents31000 GBP / year≈ 31000 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents9790 GBP / year≈ 9790 GBP / year
Additional Details
Living costs
Durham
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Marketing and Management with Placement Year.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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