Overview

As an innovative marketing specialist in the emerging technologies sector you’ll help to design, research and successfully market new products and services.

The Marketing, Innovation and Technology degree from Dublin City University will teach you how to bridge the phase between the invention of a technology and its emergence on the market, sometimes called the “innovation gap”. You’ll develop an entrepreneurial outlook, served by knowledge of web design, industrial design and communications, and an understanding of the processes involved in new product development. You’ll be introduced to a range of technologies including ICT, social media, emerging life sciences and biotechnology.

The programme is run by DCU Business School, together with the Faculty of Engineering and Computing and the Faculty of Science and Health.

Careers

Upon completion of the degree, you’ll find opportunities in industries like technology, healthcare, pharmaceuticals, biotechnology, software/IT and telecommunications.

Your cross-disciplinary skills will earn you membership to the Irish Computer Society. You’ll also be eligible to take the entrance exam to the Marketing Institute of Ireland.

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Programme Structure

Courses include:

Microeconomics

Macroeconomics

Communication Skills

Marketing

Marketing of High Tech Products & Innovations

Market Feasibility Research

Creativity & Discovery

IT Skills & Software Tools for Managers

Modern Technology 1: Eng. Trans.Elect. Pwr.

Modern Technology 2: Elect.&Comms.

Check out the full curriculum

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-08 00:00:00
- Apply before 2026-07-01 00:00:00 , International
Starting 2027-09-08 00:00:00
- Apply before 2027-05-01 00:00:00 , EEA/EU

Language

English

Duolingo English Test

120

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TOEFL^® IBT

92

Schedule TOEFL®

PTE Academic

63

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IELTS

6.5

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4.9/5 student rating

Credits

240 ECTS

Delivered

On Campus

Campus Location

Dublin, Ireland

Disciplines

Marketing Innovation Management General Engineering & Technology View 44 other Bachelors in Marketing in Ireland

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

92

Schedule TOEFL®

PTE Academic

63

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

In addition to the general entry requirements for admission to the university the following entry requirements apply: Minimum of O4 or H6 in Mathematics.

In addition to the general entry requirements for admission to the university the following entry requirements apply: GCE A Level D or GCE AS Level C or GCSE C Mathematics.

Holders of a Higher Certificate/National Certificate in Business Studies/Accounting with Merit or Distinction may be considered for admission into second year. Holders of a Bachelor (Ordinary) Degree/National Diploma in Business Studies/Accounting with Merit or Distinction may be considered for admission into second year.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Dublin City University and/or in Ireland, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17000 EUR / year

≈ 17000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

6250 EUR / year

≈ 6250 EUR / year

Living costs

Dublin

Ireland

1100 - 1800 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing, Innovation and Technology.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Dublin

Funding

Check for any work restrictions

Need help with your student visa?

Scholarships Information

Available Scholarships

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