Marketing Aberystwyth University

Overview

The Marketing BSc at Aberystwyth University provides students with a comprehensive understanding of how to navigate the rapidly evolving digital and traditional media landscapes. This programme integrates core business principles with creative strategy to ensure graduates can deliver immediate value to modern organisations. By studying at this institution, you will explore the psychological and technical aspects of consumer engagement.

Why Marketing at Aberystwyth University?

This programme is officially accredited by the Chartered Institute of Marketing (CIM) as a Graduate Gateway Centre. This prestigious status allows students to work towards dual awards, gaining professional exemptions from half of the CIM Professional Diplomas upon successful completion of their degree. The curriculum is informed by active researchers, ensuring that teaching remains aligned with the latest industry theories and data-driven decision-making practices.

Students benefit from a wealth of industry perspectives through guest lectures delivered by experienced professionals. The Aberystwyth Business School provides a supportive environment where over 75% of the teaching staff hold PhDs. You will use real-life scenarios and case study analysis to develop tactical campaigns, ensuring you are well-equipped for the competitive global market.

Tuition Fee Breakdown

• International fee: GBP 19190 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to build foundational knowledge before moving into specialised strategic areas. Modules may include:

Year 1

• Data Analytics
• Accounting and Finance
• Management and Business
• Understanding the Economy
• Marketing Principles and Contemporary Practice

Year 2

• Brand Management
• Consumer and Buyer Behaviour
• Marketing Management
• Business Relationships and Customer Experience

Year 3

• Digital Marketing
• Global Marketing
• Marketing and Digital Marketing Communication
• Strategic Leadership

Careers with Marketing

Graduates from this programme are prepared for diverse roles in innovation, creativity, and data analysis. Many alumni secure positions in high-profile organisations such as MediaCom, EE, and the Dentsu Group. The degree develops transferable skills in numeracy, problem-solving, and communication that are highly valued across the corporate sector.

Common career paths for graduates include:

• Marketing Executive
• Market Researcher
• Advertising Copywriter
• Media Planner or Buyer
• Public Relations Officer
• Advertising Account Planner