Overview
The Advertising and Marketing Communications (Hons) program offered by University of Huddersfield gives you the chance to learn how to plan and develop effective advertising and marketing campaigns.
Without marketing, a business won’t have any customers. And without customers, a business can’t succeed.
The constantly changing landscape of marketing offers a dynamic and exciting career for students who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences.
The world of advertising and communications is constantly changing. The rise of digital and social media means businesses now have a huge amount of promotional channels available to them. This means there are new challenges for brands trying to get their message across so organisations are hungry for talented professionals who know how to help them stand apart.
The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.
Our Placement Office works with national and international employers to ensure excellent work experience opportunities are available to you on placement courses as well as giving advice in areas such as interview skills and preparing CVs and covering letters.
Previous placement providers have included companies such as PPG, Unilever, HP, Thornton and Ross, NHS, BASF, Wakefield and District Housing Ltd, Enterprise Rent-a-Car, The SHARP Agency, Weidmann, Mamas and Papas, PZ Cussons, Microsoft, National Physical Laboratory, Freeman Grattan Holdings, Cummins Turbo Technologies and Buy it Direct.
Careers
Previous graduates from this subject area have gone on to roles such as Account Executive, , Account Manager, Chanel Marketing Specialist, Assistant Brand Manager, , Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer, organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.
Programme Structure
Courses include:
- Principles of Advertising and Marketing Communications
- Markets and Marketing
- Brands and Branding
- Practical Marketing
- The Marketing Environment
- Contemporary Issues in Advertising and Marketing Communications
- Customer Insight
- Market Research and Consultancy
- The Customer Experience
- Managing and Communicating Brands
- Advertising Strategy and Planning
- Strategic Marketing Planning
- Dissertation
- Direct and Digital Marketing
- Public Relations and Sponsorship
- Digital And Social Media Marketing
- Creative Brand Management
- Marketing and Management of Innovation
- Marketing for Small Business
Key information
Duration
- Full-time
- 36 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
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Credits
360-480
Delivered
Campus Location
- Huddersfield, United Kingdom
Disciplines
Communication Studies Marketing View 196 other Bachelors in Communication Studies in United KingdomWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Apply through UCAS
- BBB at A Level
- 120 UCAS tariff points from a combination of Level 3 qualifications or from International Baccalaureate qualifications
- DDM in BTEC Level 3 Extended Diploma
- Access to Higher Education Diploma with 45 Level 3 credits at Merit or above
Tuition Fees
-
International Applies to you
Applies to youNon-residents14500 GBP / year≈ 14500 GBP / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals9250 GBP / year≈ 9250 GBP / year
Living costs
Huddersfield
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Advertising and Marketing Communications (Hons).
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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