Marketing Birkbeck, University of London

Overview

The B.Sc. in Marketing (Hons) at Birkbeck, University of London, is a forward-thinking programme that equips students with essential marketing skills and knowledge. This degree combines theoretical foundations with practical applications, ensuring graduates are well-prepared for the dynamic marketing landscape. With a strong emphasis on contemporary marketing theories and practices, the course covers a range of topics that are crucial for success in the field.

Why Marketing at Birkbeck?

Birkbeck is renowned for its commitment to excellence in education, particularly in the field of marketing. The university's unique evening study format allows students to balance their academic pursuits with work and personal commitments. The B.Sc. in Marketing is accredited by the Chartered Institute of Marketing (CIM), providing students with opportunities to gain valuable professional qualifications. Birkbeck's strong connections with industry leaders and its location in Central London further enhance the learning experience, offering students access to vibrant marketing networks and resources.

Tuition Fee Breakdown

For the academic year 2026-27, the tuition fees for the B.Sc. in Marketing (Hons) are as follows:

• Full-time international students: £18,500 per year
• Full-time home students: £9,535 per year (subject to confirmation)
• Part-time international students: £13,875 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme is structured to provide a comprehensive understanding of marketing through a series of modules:

• Business Data Analysis
• Business Information Systems
• Personal and Academic Skills for Success
• Principles of Marketing
• The Economics of the Firm
• Understanding Management
• Understanding Organisations
• Buyer Behaviour
• Digital Marketing
• International Marketing
• Marketing Analytics
• Marketing Communications
• Marketing Simulation
• Research Methods

Careers with Marketing

Graduates of the B.Sc. in Marketing (Hons) can pursue diverse career paths in various sectors, including media, marketing, brand management, and public relations. Potential job roles include:

• Market Researcher
• Advertising Account Executive
• Media Planner
• Marketing Executive
• Public Affairs Consultant

With the recognition from the Chartered Institute of Marketing, graduates are well-positioned to enhance their career prospects in the marketing industry.