Studyportals
B.Sc. On Campus

Marketing (Hons)

Aston University

48 months
Duration
15950 GBP/year
9250 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities.  The Marketing (Hons) programme is offered at the Aston University.

Overview

Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients and the resources and strategies of the organisation. This Marketing (Hons) programme from the the Aston University provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases.

Career prospects

Our graduates have an excellent track record over many years of finding marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research.

Recent graduates are now working both in the UK and overseas in roles such as Associate Product Manager, Marketing Graduate Scheme, Brand, Buying and Marketing Graduate Scheme, Marketing Product Management Trainee, Graduate Business Analyst, Junior SEO Executive, Marketing and Communications Coordinator and Social Media Executive at organisations such as BMW, Renault Group, Boots, Ford Motor Company, Royal Bank of Scotland, Thomson Holidays, Amazon web services, Lloyds Bank and Capgemini.

Programme Structure

Courses include:

  • Introductory Accounting for Business
  • Introduction to Organisational Behaviour 
  • Law for Business 
  • Introduction to Marketing 
  • Consumer Behaviour
  • Operations Management
  • Foundations of Business Analytics 
  • Introduction to Business Economics

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
93
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Credits

480 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
93
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Other requirements

General requirements

  • A Levels: AAB - ABB 
  • IB: 32 points overall in the IB diploma with 6,6,5 - 6,5,5 at HL. Minimum scores of 5 in English and Maths at Standard level.
  • BTEC, Access & other: BTEC Extended Diploma DDD. Access to HE students are eligible to apply for this course.
Further requirements
  • GCSE: 5 GCSEs at C or above, including Maths Grade C/4 and above and English Language OR English Literature Grade C/4

Tuition Fee

  • International

    15950 GBP/year
    Tuition Fee
    Based on the original amount of 15950 GBP per year and a duration of 48 months.
  • National

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 48 months.
  • UK students During placement year: £ 1,250
  • International/EU students During placement year:£2,500

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Marketing (Hons)
-
Aston University

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