Marketing and Advertising (Hons) University of Lincoln

Overview

Combining marketing theory with real-world application, the course explores how to understand audiences, build brands, develop creative campaigns, and measure their effectiveness across multiple channels. Through industry-informed projects, guest speakers, and opportunities to engage with real business challenges, you'll gain valuable practical experience from the start of your studies.

Accredited by the Chartered Institute of Marketing (CIM), the Marketing and Advertising (Hons) program at University of Lincoln also offers the opportunity to gain an additional professional qualification alongside your degree, helping you graduate with the confidence, knowledge, and competitive edge to thrive in the marketing and advertising industry.

Why study Marketing and Advertising at Lincoln?

• Develop industry-relevant expertise in digital marketing, branding, advertising strategy, consumer behaviour, and campaign management
• Gain hands-on experience through industry-informed projects, and real- world marketing challenges, and practical outputs to showcase to future employers.
• Accredited by the Chartered Institute of Marketing (CIM), with the opportunity to enhance your professional credentials.
• Learn from experienced academics and visiting industry professionals who bring current insights into the classroom.
• Explore career pathways across advertising, brand management, digital marketing, market research, and communications.
• Enhance your employability through an optional professional practice year and opportunities to work on industry-related projects.
• Broaden your horizons with the option to study abroad for a semester or full academic year.
• Experience marketing in action through optional field trips and engagement with organisations beyond the classroom.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM)