(Hons) Marketing and Advertising University of Lincoln

Overview

The (Hons) Marketing and Advertising at the University of Lincoln provides a robust foundation in contemporary brand management and strategic communication. This degree is designed to equip students with the creative and analytical skills necessary to lead successful national and international marketing campaigns. By blending theoretical frameworks with practical application, the curriculum ensures graduates are ready to meet the challenges of a diverse commercial environment.

Why (Hons) Marketing and Advertising at the University of Lincoln?

The University of Lincoln is ranked second in the UK for student satisfaction within this subject area according to the Complete University Guide 2025. The programme is professionally accredited by the Chartered Institute of Marketing, providing students with advanced standing toward professional qualifications. Students benefit from industry-experienced academics and have the chance to participate in national competitions like the CIM Pitch.

Practical experience is a cornerstone of the student journey, with opportunities for a year-long professional practice placement or international study abroad. The university also offers optional field trips to major organisations and global business hubs, such as Jaguar Land Rover and the Museum of Brands. These initiatives are designed to enhance cultural mobility and professional readiness in a competitive global market.

Tuition Fee Breakdown

• International fee: GBP 16900 per year
• National fee: GBP 9535 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to build expertise from core concepts to advanced strategic management. Modules may include:

• Business Insight & Analytics
• Marketing in Practice
• Responsible Consumer Behaviour
• Advertising Strategy and Campaign Management
• Creative Development and Media Planning
• Leadership, Ethics & Sustainability
• Marketing Research & Innovation
• Corporate Communication and Reputation Management
• Digital Marketing and Social Media

Careers with (Hons) Marketing and Advertising

Graduates from the University of Lincoln have secured prestigious roles across the private, public, and charitable sectors. Many alumni work in advertising agency account management, digital marketing, and market research for global brands. The programme’s strong industry links have led to employment at major organisations including Amazon, Nestle, Bosch, Dyson, and Airbus.

In addition to in-house roles, graduates are highly successful in securing positions within specialist agencies. Destinations include renowned firms such as Ogilvy, VCCP, Grey, and McCann. The degree develops essential skills in commercial awareness, problem-solving, and strategic thinking, making graduates attractive candidates for roles in brand management, PR, and full-service marketing consultancy.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM)