Overview

Marketing plays an enormous part in our everyday lives and it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field. 

Quick Facts:

Upon successful completion of the BA in Marketing (Hons) at Coventry University , you will be able to:

Demonstrate a comprehensive knowledge and understanding of the essential principles and practices of marketing and advertising, and how an organisation interacts with its external environment customers and stakeholders. 
Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures. 
Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.
Effectively use specialist tools in digital and social media marketing using appropriate software4.

Programme Structure

Courses include:

Organisation Behaviour
Marketing, Digital and Social Media

Entrepreneurial Ideation

Entrepreneurial Thinking
Business Decision-Making Using Data Analysis

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-09-14 00:00:00
- Apply before 2027-01-14 00:00:00

Language

English

IELTS

6

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Credits

360 alternative credits

Delivered

On Campus

Campus Location

Coventry, United Kingdom

Disciplines

Marketing View 398 other Bachelors in Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A level: BBC
GCSE: GCSE maths and English at grade 4 / C or Functional Skills Level 2, or other equivalent Level 2 awards
BTEC DMM
IB Diploma 28 points
Access to HE The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17600 GBP / year

≈ 17600 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

9790 GBP / year

≈ 9790 GBP / year

Living costs

Coventry

United Kingdom

656 - 1057 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing (Hons).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Quick Facts:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Coventry

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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