Business and Marketing (Hons) Coventry University

Overview

The Business and Marketing (Hons) course from Coventry University aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. This course aims to:

• Give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way.
• Develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.

Career

Upon successful completion of the course, you will be able to:

• Apply appropriate business concepts, models or techniques to analyse marketing problems.
• Source, analyse and apply appropriate marketing information to support decision making.
• Present ideas and findings and communicate effectively to an audience in written, verbal or electronic format, using appropriate business media and IT applications.
• Identify and analyse relevant sources of marketing information and research techniques across different contexts and cultures.
• Appreciate current contemporary issues including sustainability, ethics and CSR in marketing and digital marketing.

Accreditation

Chartered Institute of Marketing (CIM) Graduate Gateway Programme