Fashion Marketing with Integrated Foundation (Hons) Regent's University London

Overview

Throughout the Fashion Marketing with Integrated Foundation (Hons) at Regent's University London you’ll explore disruption and innovation across the sector, building the confidence to think both creatively and strategically across campaigns, platforms and audiences.

Working practically in a creative workshop setting, you’ll gain a strong understanding of marketing processes from brand awareness through to engagement and loyalty. You’ll analyse case studies of fashion and lifestyle brands, exploring how they build brand equity, expand into new markets and create multi-channel campaigns that resonate with consumers.

A strong focus on industry connectivity runs throughout the course, enabling you to work on live briefs, engage with guest speakers and gain insight into current professional practice. This is supported by career-focused activities including mentoring, interview panels and career preparation sessions led by high-profile alumni who now work at senior levels across the industry.

You’ll also have opportunities to present your ideas to industry professionals. Recent projects have included pitching concepts to representatives from Harrods, as well as presenting to organisations such as Depop.

Career opportunities:

This course will introduce you to the fashion marketing industry, no matter whether you’re looking to market your own collection, join an agency or work in-house for a global brand.

Job roles could include:

• Marketing
• PR
• Content creation
• E-commerce
• Social media
• Production
• Events
• Buying
• Merchandising
• Styling
• Cultural research/insights
• Sales/wholesale