Overview

In the Bachelor of Digital Marketing and Advertising at Deakin University you explore the full spectrum of brand communication, where data, consumer relationships, creativity and technology collide. Study consumer psychology and business analytics while building your advertising craft – from copywriting and art direction to social media content and brand campaigns. Turn audience insights into creative brand stories that capture attention and influence behaviour.

Work with the industry tools and emerging technologies driving today's digital economy. Develop the skills to engage ethically with AI, think strategically and create compelling content across digital platforms. Build in-demand data-driven marketing knowledge, advertising and AI capabilities. Graduate ready for careers across digital marketing, marketing and advertising.

Career outcomes

Build creative, analytical and strategic skills for careers across digital marketing and advertising. You could shape brands, plan campaigns, create content and use audience insights to improve communication.

Programme Structure

Courses include:

Advertising Principles and Practices
Creative Brand Communication
Gutenberg to Zuckerberg: Communication in Everyday Life
Business Analytics
Marketing Innovation
Art Direction and Visualisation

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-03-01 00:00:00

Application deadline not specified.
Starting 2027-07-05 00:00:00

Application deadline not specified.

More details

Different deadlines depending on the applicant's country of residence

Language

English

TOEFL^® IBT

OR

69

OR

4

Schedule TOEFL®

PTE Academic

52

Schedule a PTE test!

IELTS

6

IELTS & PTE Test Preparation

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Credits

24 alternative credits

Delivered

On Campus, Online

Campus Location

Melbourne, Australia

Disciplines

Digital Marketing Advertising View 14 other Bachelors in Digital Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

OR

69

OR

4

Schedule TOEFL®

PTE Academic

52

Schedule a PTE test!

IELTS

6

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

CRICOS 119518D

Year 12 prerequisite subjects

Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL

ATAR

Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Deakin University and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

40800 AUD / year

≈ 40800 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

14971 AUD / year

≈ 14971 AUD / year

Living costs

Melbourne

Australia

1501 - 2659 AUD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Bachelor of Digital Marketing and Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Melbourne

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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