Overview

Throughthe the Marketing and Data Analysis from University of Westminster you'll learn to craft effective marketing strategies, focusing on consumer insight, user experience, and strategy development for success in the growing field of marketing analytics.

Throughout the course, you’ll acquire a deep understanding of data analytics and its practical applications in marketing and develop proficiency in data collection, analysis and interpretation, empowering you to make informed, data-driven decisions.

The course anticipates the future, fostering awareness of emerging trends in the data-driven marketing landscape. Coupled with a commitment to sustainability and equity, we ensure our graduates are ready for challenges in a rapidly evolving global market.

With tailored modules shaped by industry demands, we’ll guide you in creating influential strategies rooted in consumer insight, user experience and strategy development.

Career opportunities:

This course will prepare you for roles in a variety of areas, including:

CRM Analyst
Customer Insights Analyst
Data Science Marketing Specialist
Digital Analytics Specialist
Marketing Data Scientist
Marketing Research Analyst
Web Analytics Specialist

Graduate employers

Graduates from the Business School have found employment at organisations including:

Boston Consulting Group
Gong
Havas People
OMD UK
L’Oreal
Medialab Group
Procter & Gamble
PwC UK
Sony Europe
Wiser
Zenith Global

Programme Structure

Courses include:

Consumer Insights
Data Mining and Predictive Analytics
Technology for Data-Driven Age
Digital Marketing Communications and Channel Optimisation
Finance for Marketing Managers

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2027-09-27 00:00:00
- Apply before 2027-08-15 00:00:00 , International
- Apply before 2027-09-10 00:00:00 , National

Language

English

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

OR

78

OR

4

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

IELTS & PTE Test Preparation

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Credits

360 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom

Disciplines

Marketing Data Analytics View 410 other Bachelors in Marketing in United Kingdom

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

OR

78

OR

4

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

A levels – BBC (112 UCAS Tariff points)
T levels – 112 UCAS Tariff points
International Baccalaureate – 112 UCAS Tariff points from all components of the Diploma Programme. International Baccalaureate Career-related Programme will be considered on a case-by-case basis
BTEC Extended Diploma – DMM
BTEC Diploma – D*D*
Access – 112 UCAS Tariff points from the Access course

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19000 GBP / year

≈ 19000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

10050 GBP / year

≈ 10050 GBP / year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing and Data Analysis.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

London

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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