Psychology and Digital Marketing (Hons) University of Roehampton

Overview

You will take a scientific approach to psychology, exploring how biological, cognitive, and neural processes shape behaviour, alongside social and environmental influences, and apply this knowledge in the fast-paced world of digital marketing.

You will build a strong foundation in core areas of psychology while developing expertise in modern marketing practices, from consumer insights to digital strategy. By combining theory with real-world application, you will learn how to influence audiences, interpret data, and design campaigns that deliver meaningful results in an ever-evolving digital landscape.

Throughout the BSc Psychology and Digital Marketing (Hons) at University of Roehampton, you will:

• Apply psychological principles to digital marketing and consumer behaviour
• Explore behaviour from biological, cognitive, developmental, and social perspectives
• Gain experience with industry tools such as Google Analytics, Mailchimp, Power BI, and advanced Excel
• Develop research, analytical, communication, and decision-making skills

• Build confidence in using data to inform marketing and strategic decisions

Careers

As a graduate in Psychology and Digital Marketing, you could pursue a wide range of career paths, including:

• Scientific research and teaching in psychology, in both academic and laboratory settings
• Further study to become a psychologist in areas such as clinical, counselling, forensic, health, sport and exercise occupational, or educational psychology
• Roles in data science, health science, and health services
• Science communication, public engagement, and scientific publishing
• Careers in the civil service, education, and the charitable or voluntary sector
• Opportunities within the digital marketing and advertising industry
• Brand management, social media management, and content creation
• Market research and analysis, including roles as a marketing analyst, marketing consultant, or CRM and customer insights specialist

This degree equips you with a unique combination of psychological insight, analytical skills, and digital marketing expertise, preparing you to drive innovation, understand consumer behaviour, and make a meaningful impact across business, marketing, and societal sectors.