Marketing, PR and Advertising with Placement Year (Hons) University of Derby

Overview

In this program, you will focus on the integrated management of marketing, marketing communications, PR and advertising. You will also improve your marketing knowledge whilst appreciating the full multi-media approach to marketing communications.

Placements, internships and hands-on projects for companies will enable you to work on real marketing issues and develop your marketing skills. You can take a placement year between years two and three of your degree.

Careers

Demand for advertising, PR and communication specialists in marketing is high. Your skills in campaign development, analysis and measurement of results will be in demand as a marketer who can demonstrate impact and return on investment.

You’ll have a great foundation to begin a successful career in areas like account, product, brand or communications management.

Past Marketing, PR and Advertising students have gone on to work in large, multi-national blue chip companies, some have set up their own businesses; some work in marketing departments, some in specialist businesses; some work in the public sector. In all these areas there is a need for marketing skills for organisations to understand consumer needs and influence consumer behaviours.