Overview

Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act?
Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.
You will also have the opportunity in your final year to complete a professional work experience course.
In addition to your chosen specialisation of Marketing, you can choose to study another area in-depth with a second major, or broaden your knowledge with a combination of minors and approved courses.
These can be chosen from business and commerce-related courses, such as Advertising or Public Relations.

Career outcomes

As a graduate from the Bachelor of Business (Marketing) program at the University of Southern Queensland, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities.
Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.

Accreditation

The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practicing Marketer (CPM) upon completion.

Programme Structure

Courses include:

Accounting for Decision-Making

Information Systems Concepts

Economics

Corporate Finance

Business and Company Law

Organisational Behaviour

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2026-09-14 00:00:00
- Apply before 2026-07-20 00:00:00 , International
- Apply before 2026-09-14 00:00:00 , National
Starting 2027-02-16 00:00:00
- Apply before 2027-02-16 00:00:00 , National
Starting 2027-06-01 00:00:00
- Apply before 2027-04-06 00:00:00 , International
- Apply before 2027-06-01 00:00:00 , National

Language

English

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IELTS

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Credits

24 alternative credits

units

Delivered

On Campus, Online

Campus Location

, Australia
Toowoomba, Australia

Disciplines

Business Administration Marketing Digital Marketing View 13 other Bachelors in Digital Marketing in Australia

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

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PTE Academic

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IELTS

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

CRICOS: 092182E

To study this degree we assume you have sound knowledge in:

English (Units 3 & 4, C), and
General Mathematics (Units 3 & 4, C)

We assume that your knowledge is equivalent to a grade C or higher in Units 3 and 4 at high school level (typically studied in Year 12).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Southern Queensland and/or in Australia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28240 AUD / year

≈ 28240 AUD / year
Domestic Applies to you

Applies to you

Citizens or residents

26400 AUD / year

≈ 26400 AUD / year

Additional Details

Commonwealth supported - AUD 16992

International/Online - AUD 28240

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Bachelor of Business (Marketing).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career outcomes

Accreditation

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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