Marketing Rochester Institute of Technology

Overview

The Marketing degree from Rochester Institute of Technology provides students with a solid understanding of the business activities that fall under the marketing umbrella - from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. In particular, RIT’s Marketing program will enable you to become a Digital Marketing professional.

Programme Learning Outcomes

• Describe the consumer buying process.

• Describe the process of segmenting target markets.

• Choose a target Market.

• Describe a target market using demographic and psychographic variables.

• Describe marketing research, key marketing metrics, and their use in marketing strategy.

• Develop a comprehensive marketing plan.

• Design a detailed advertising campaign.

• Exhibit a wide range of marketing skills needed to achieve these goals.

Careers

• Executive Assistant

• Account Development Representative

• Service Sales Representative

• Marketing Associate

• Marketing Coordinator

• ETL Developer